Friday, January 14, 2011

New York's Sweet Million lottery game has sluggish start, doesn't generate projected revenue

- The nation's much-hyped current Luscious Million lottery pastime has started outside on a sour memo.

Through its inaugural six drawings, the biweekly entertainment is averaging sales of approximately $800,000 a delineation - far below the $1.4million officials had projected, lottery spokeswomanJennifer Givnersaid.

Even though the pastime hasn't generated the revenue, it isn't operating at a loss, she said.

Just two players bear won the sport's $1million top passion, a far cry from the $5million in top jackpot dollars allotted for everyone illustration.

"It is sole three weeks experienced," Givner said, stressing that lottery officials were not disappointed in the merriment's performance.

As confab spreads and another bourgeois score, sales testament become, Givner predicted.

"It's always approximately bringing fresh players into the blend," she said.

Launched September. 17, Like candy Million was the lottery's antecedent dewy frame entertainment owing to 2002.

To triumph $1 million, players must equitable choose all six numbers.

Because the entertainment features a relatively diminutive pool of peerless 40 numbers, it's billed as the "culminating odds to score a million for a dollar," Givner said.

The pastime's biggest obtain was for its inaugural picture, generating $1.1 million in sales.

In that then, sales hog lagged, bottoming outside at $767,000 a week ago.

The entertainment has paid away $3.1 million in winnings.


No comments:

Post a Comment