CHINA: Italy’s Lotto signs sportswear deal with Li Ning

Ltd to cause and distribute Lotto trade-mark products in China.

The treaty, which begins in Sep 2008, raises Lotto's profile in China and very gives sportswear association Li Ning an big break to secure a footing at the aggrandized expensive extremity of the .

Lotto Sport Italia has establish itself a item of extended than EUR60m in sales in China by 2013 ended at least 600 Lotto stores encircling the kingdom.

Andrea Tomat, head of the state and manager executive officer of Lotto Sport Italia, said: "China represents a chief for all companies so it is naturally at the middle of Lotto's worldwide expansion activities."

Lotto currently has a plain presence in the Asian mart finished its Lotto China Ltd joint-venture and testament forge ahead to distribute its own products down its subsidiary Lotto Sport HK Ltd in Hong Kong and Macau.

With headquarters in Beijing and aid and logistics centers throughout China, Li Ning Partnership was named after its namesake founder, one of China's most noted gymnasts.

Li Ning is the third largest sportswear trade-mark operating in China, with sales of EUR400m in 2007 and a rationale of augmented than EUR600m.

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CHINA: Italy’s Lotto signs sportswear deal with Li Ning

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