The Rutabaga, currently no.4 in the globe rankings, managed to beat, in just two sets, Frenchman Gael Monfils, thus winning his inceptive ever Masters 1000 tournament. This is his moment tournament killing in 2010 after Rotterdam and his 6th in being.
After this kill, and aggrandized importantly by reason of his admirable performance demonstrated throughout this season, tennis experts compass identified in the Lotto player one of the favorites to gain the prestigious butt end of year Masters which testament be played from the 21st to 28th Nov in London.
Amazing benefit for Lotto testimonials who obtain reached great heights in the WTA and ATP rankings.
An extraordinary year for Globe no. 6 Francesca Schiavone who has catechized for the WTA Championships, the season-ending business of women's tennis with the top eight players in singles and doubles, to be played in Doha, Qatar, from 26th to 31st Oct 2010. Francesca is the headmost Italian female tennis player to qualify for the Championships on account of the tournament is growth played with the macrocosm top 8 players.
Excellent results too for Robin Soderling and David Ferrer respectively no. 5 and no. 7 in the ATP Competition ranking, besides as for the doubles faction Bopanna/Qureshi, currently ranked no. 6. The Lotto athletes are most possible to qualify for the Barclays ATP Apple Tour Finals, the season finale with the top 8 singles and doubles players, which testament be held in London from 21st to 28th Nov in London.
www.lottosport.com
Outstanding aftermath for Lotto testimonial Tzvetana Pironkova, who yesterday beat 5-time Wimbledon prizewinner Venus Williams in two straight sets.
Prionkova dominated the integral match, which lasted just 1 age and 25 minutes, beating her foe with an neb consummation of 62 63 and thus earning a well-deserved corner in the semi-finals, where she testament face the no.21 seed, Russian Vera Zvonareva.
Ample fulfilment for the Lotto athlete, who becomes the moment ever Bulgarian players to arrive a Grand Slam semiIfinal.
Admirable crop for the Lotto testimonials contemporary in the moment week of Wimbledon. In the Lotto derby, that yesterday saying Robin Soderling catch to the courts against David Ferrer, a corporal battle was played that went to the 5th establish. The Rutabaga managed to beat the Spaniard in the latest allot, 7 games to 5, thus earning a well-deserved accommodation in the quarter finals.
Further exceptional performances extremely for the Lotto doubles organization of Rohan Bopanna and Aisam-Ul-Haq Qureshi, who defeated the club untrue up of Lukas Lacko and the Lotto player Sergiy Stakhovsky, thus earning, for the fundamental day in their continuance, a spot in the quarter finals of a Grand Slam.
In nowadays the Lotto troupe presented itself to Wimbledon's habitual exhausting familiarity t-shirts and pre-match jackets with the device "Control Contention! Open Tennis!", exceptionally created by the Italian convention for Wimbledon, in adjustment to elevate stillness in India and Pakistan, their respective countries.
The initative brought forward by Lotto Sport Italia, was too supported by their colleagues Robin Soderling, David Ferrer, Francesca Schiavone, Ekaterina Makarova and Magdalena Rybarikova.
Lotto testimonial Sergiy Stakhovsky won his third vitality term in the UNICEF Sincere, s'Hertogenbosch. The Ucrainian beat Serbian Janko Tipsarevic, 7th seed, in just two sets with a ending consummation of 63 60. An impressive week for the Lotto testimonial who did not blop a allot in 5 matches and won 43 absent of 46 work games.
Another big week for Lotto testimonial Guillermo Garcia-Lopez who reached the ending of the AEGON International in Eastbourne, England. The Spaniard fell to Frenchman Michael Llodra with a ending aftereffect of 75 62.
24/06/2010 - AMPLE VICTORY FOR LOTTO TESTIMONIAL EKATERINA MAKAROVA
Extraordinary eminence for Lotto testimonial Ekaterina Makarova has won her inaugural ever duration honour at the AEGON International tournament in Eastbourne, UK. The existence no.100 managed to defeat creation no.15 Vic Azarenka in two sets, with a ending determination of 76(5) 64. By winning this tournament, Makarova is the aboriginal ever qualifier to achievement the tournament in the novel of the AEGON International.
From the 21st June to the 4th July the Wimbledon Championships testament yield abode in London. A fantastic context for trade-mark visibility, as Lotto testament be in process at this prestigious action with the consequent players, who testament be bewitching to the courts with the virgin Spring/Summer 2010 collections.
Le dd tells its conte and it does in a express defined pathway. 30 days. 30 stops. 30 Italian locations. Four testimonials. Matchless one location: to unveil Le dd's soul.
Le dd are a specific magical staff that allows, in all moments of the interval, to aware an unpayable familiarity and to taction naked footed. However protected.
To wear Le dd is a dewy and exact appealing sensory exposure, which gives a awareness of lightness and bent, an valid surface of naturalness: just analogous life naked footed, plus, the reassurance of having protected feet.
Nowadays the emotional journey completed Italy begins. Four testimonials, chosen by the trade-mark's fan club, testament exchange themselves in a tour without stopover for a month. Crossing Italy, starting with Trieste to last of all arrive in Siracusa, whilst searching for "Le dd tribe" in the ambition of transmitting the values of the products.
Big moments and circumstances testament be dream up, in vacation locations, or in cultural cities, and multifarious added. They testament be hunting for in fashion aspects of a state that has so yet to approach and direct, wound up its human beings and customs.
The solution is that to administer construction to a virtual local, and and, that can communicate complete social networks and modify news with a note flow practise by our four friends.
Facebook, Twitter, Flickr are the channels of day-to-day communciation, in a detailed and captivating system.
It is feasible to result "saunter of flair" the website www.le-dd.com
03/06/2010 - BONUCCI, CAPDEVILA AND JOHNSON, SOME OF THE LOTTO PLAYERS HEADING IN RELATION TO SOUTH AFRICA FOR THE MACROCOSM MUG
Bonucci, Capdevila and Johnson are amongst some of the Lotto players that testament be heading in relation to South Africa for the Environment Mug.
Seven days from the inception of the tournament the validated names of the players creation the squad are released. Enchanting to the pitch with the top-of-the-range FW10 football group are Leonardo Bonucci (defender), Christian Maggio (defender), Morgan de Sanctis (intent keeper), Joan Capdevila (defender), Sidney Govou (striker), Glen Johnson (defender), Alexander Doni (duty keeper), Jean II Makoun (midfielder) to head nevertheless a unusual. The full information of testimonials testament be inured in a unusual days.
Soderling excites Paris and the solid tennis cosmos once added by beating the terrene no.1 and reaching the semi-finals!
Admirable crop for the Lotto testimonial who remain tuesday, defeated the reigning prizewinner and heavenly body no.1 Roger Federer during their quarter-final match. With this victory, Soderling becomes the antecedent tennis player on account of 1984, to beat the tournament prizewinner two years in a row. Tomorrow, Soderling testament takings to the court against the Czech Tomas Berdych in their battle for the ending.
Basso, the head of the Liquigas Doimo wins the Giro d'Italia!
Ivan Basso's "pink hallucination" has come prerrogative: the probe of the green-blue faction stepped onto the highest podium winning the 93rd edition of the Giro D'Italia.
A victory, that for Basso and the Liquigas-Doimo faction, remembers those from 2006 and 2007. the faction's great tour, il Nabli's performance: three days stressful the pink jersey and third distance in the ending ranking.
Basso, the skipper of the Liquigas Doimo wins the Giro d'Italia!
Ivan Basso's "pink daydream" has come right: the master of the green-blue pair stepped onto the highest podium winning the 93rd edition of the Giro D'Italia.
A victory, that for Basso and the Liquigas-Doimo band, remembers those from 2006 and 2007. the troupe's great tour, il Nabli's performance: three days fatiguing the pink jersey and third country in the ending ranking.
27/05/2010 - THE ZHERO GRAVITY ULTRA TOUR CONTINUES AND ARRIVES IN GENOA
Last Saturday, Genoa was presented with the individual laceless football shoe in the heavenly body, in a express suggestive direction. Infinite fans gathered in the Lotto Chargeless Village, situated near the Porto Antico field, accelerated to the noted Acquarium, and had the chance to bid the Zhero Gravity Ultra boot whilst trying their luck against the well-known robot that saves all penalties. The Lotto Autonomous Village was effects of the "Festa dello Sport 2010" ceremony, a manifestation that incorporated culture, entertainment and solidarity, organized by the municipality to encourge youngsters in relation to sport.
Zhero Gravity Ultra was the protagonist remain Saturday, as it took to the pitch of the Genoa stadium Luigi Ferraris during the charity match between All Star Rossobl? and Nazionale Stilisti, aggregation which sees Lotto as specialized sponsor.
The fashion designers played the match exhausting the revolutionary footwear and with the surprising and innovative jersey fictional by Lotto, which features the expanded classic incision and fit of a dinner jacket, and brings the trend and style from the fashion star into the sports performance arena.
Ivan Basso grasps the regular's enthusiasm with an extraordinary performance that adage him conquer the Monte Zoncolan, considered the toughest cycling route in Europe.
The Liquigas-Doimo head won the 15th end of the Giro d'Italia from Mestre to Monte Zoncolan.
Ivan Basso, with unstopable direction imposed himself infront of the sphere prizewinner Cadel Evans leaving extended then a minute between them.
With this victory, Ivan Basso climbs to the 5th position in the rankings, thus candidating himself for the ending victory.
The Giro which started latest Saturday, arrived in Cuneo yesterday with the Crew Liquigas-Doimo winning the Side Day Analysis, so winning the beginning , moment and third settle in the habitual rankings.
Yesterday, the pink jersey was worn by Vincenzo Nibali, late rising Italian cycling facility, followed by Ivan Basso, master of the Liquigas-Doimo side and by the remarkable Valerio Agnoli. All Liquigas athletes.
A fellowship between Lotto and Liquigas that started in 2007 with the supplying of post-race mechanical facts, footwear, apparel and accessories and that during the circuit of these meagre years epigram the Italian business side by side with the group during the divers victories gained all over Europe.
Zhero Gravity Ultra arrives in Palermo.
After the Milan conclusion, the Sicilian municipality hosted the moment period of the Lotto Freestyle Pathway Objection that during Tuesday forenoon sure the freestylers that testament compete in the ending in Rome on the 25th May.
Numerous were the fans that visited the Lotto Comp Village, situated in one of the busiest squares of Palermo, and that during the date were able to dare their penalty skills against the Robot that saves all goals whilst stressful the Zhero Gravity Ultra.
Amongst the guests were some of the Palermo football aggregation players that met various of the pink and ebony fans that were show by signing autographs and enchanting photos along with giving interviews to the media that attended.
The Palermo aim, as per Milan, was promoted via both advertising pages on La Gazzetta dello Sport, Corriere dello Sport, TuttoSport and Il Giornale di Sicilia and guerilla marketing (stickers, stencils, branded laces and a speaker's corner) during the gloom and date in strategically selected areas of the metropolis. A futher communications being was created supporting the traditional methods of publicity down the sending of sms, newsletters and with the presence on the leading social networks.
Zhero Gravity Ultra was extremely presented on vital television endure Sunday during TgsStudioStadio, one of the most watched Sicilian sports shows. Amongst the guests was Matteo Agostinetto, football sponsorship employer for Lotto, who commented the Palermo - Sampdoria match and invited all fans to the celebration.
www.zherogravity.lottosport.com/en/zhero-gravity-ultra
Last 24th Apr, the Lotto party FC Koper won the PRVA Liga three days in advance of the stop of the Slovenian championship by defeating during an out match, the contingent Velenje Rudar 2 goals to 0.
The Lotto crew accordingly is pdq able to participate in the qualifications of the Champions Group.
Last Friday, the Lotto crew Al-Ittihad defeated Al-Hilal (Saudi Band Champions) in the ending of the Emperor's Mug in Saudi Arabia. The Lotto troupe obtained the victory at the Emperor Fahd Internatinonal Stadium by defeating Al-Hilal during the penalties with an objective corollary of 5-4.
An bracing match that gave beneficial visibility to the Lotto trade-mark.
On the 2nd May the 11th edition of the Maratona d'Europa took put in Trieste. A data breaking edition, not by oneself whereas of the copious participants, on the contrary and in that of the grand numbers of foreigners who arrived from approximately the world. The Etonic testimonial, Philemon Serem Kipketer reached moment habitat of this prestigious chase with a running eternity of 2h24'40''.
8th Edition "ColleMar-athon" International Marathon
Also on the 2nd May, the Colle Marathon took abode, one of the most good-looking marathons in Italy. The else then 800 participants took off from the plushy heights of Barchi (329 m slm) with the stop column on the seaside of Fano buttoned up curvy and old fortified districts.
An international comparable competition domincated by the Etonic athletes Vincent Kipchirchir (KEN), who recently won in Naples, and Biwott Zakayo Kipsang who reached third assign.
On the podium:
2° Giorgio Calcaterra in 2:26:57, winner of the carry on four editions of the 100km Passatore and dewy 100km Italian prizewinner.
Lotto Sport Italia, Italian director in the industry and distribution of footwear, apparel and accessories for sport, presents the fresh Zhero Gravity Ultra, the onliest laceless football boot in the microcosm, in example of the yet anticipated 2010 Terrene Mug in South Africa.
Sensitivity, precision and lightness are the characteristics of the Zhero Gravity Ultra. On account of the combination of Lotto patented technologies, the revolutionary football boot of the up-coming 2010 Universe Mug is born.
-Stability when planting the foot: During the leaf of maximum load the quarters in inclination of the studs under the forefoot brings to an accumulation in sidelong stability ensuring an improved safeguard of the ankle.
-Maximum cushioning of the hit forces: Reduces trauma due to the force with the ground that the foot undergoes at every process, returning the Force stored to the line of movement. -Reactivity during thrust: Allows the fastest and most compelling doable elastic answer of the foot, enhancing sports performance to the maximum.
-Speed: The pivoting of Twist'ngo takes dwelling added rapidly than with a traditional stud, thus reducing the foot/ground fiction, and bringing a noteworthy assistance for the athlete in terms of strength saving and enhancement of sporting performance;
-Prevention: The foot maintains its axis when pivoting and consequently the movement constitution improves, reducing the risk of injury. -Stability: The pivoting stud has a slightly larger thickness vastness compared to the other studs and thus works prize a pin and allows the contact speck to be kept steady favoring the stability of the athlete during rotational movements.
Colours: caucasian/metal unhappy eventide; melanoid/luminosity clear
Distribution: in the top football specialist points of sale
Personalisation: on the website www.zherogravity.lottosport.com it testament be imaginable to buy both the impartial legend and the novel personalisable by the ending consumer
Letter: The letter strategy testament advantage innovative and non-conventional conversation, in accordance with the business's internationality
En-route to South Africa, Lotto chooses the top free-styling footballers and promotes "FreeFromLaces", the antecedent mesh 2.0 movement to liberate oneself from any ties.
Lotto Sport Italia, Italian dignitary in the industry, commerce and distribution of footwear, apparel and accessories for sport, turns to the urban regional to initiate the advanced Zhero Gravity Ultra, the alone laceless football boot in the sphere, that testament conceive its debut on the football pitches of the 2010 South African Existence Mug.
Sensibility, precision and lightness are the characteristics that accomplish the Zhero Gravity Ultra uncommon, because the combination of patented Lotto technologies such as: Laceless (the absence of laces)), for a defectless wrap encircling the foot which gives maximum sensibility when controlling the ball; ReactiveArch, the basic forceful concave shaped individual that guarantees maximum cushioning, stability and reactivity; Twist'ngo, the inaugural rotating stud that enhances performance and reduces the risk of injury.
Zhero Gravity Ultra is an innovative shoe, developed in collaboration with divers players both learned and amateur, that in process of the initiate accident testament bring their capacity and involvement. Amongst the guests testament be Luca Toni, Leonardo Bonucci, Giuseppe Rossi and Joan Capdevila, to autonym on the contrary a infrequent of the Lotto testimonials that are preparing to symbolize the double-diamond trade-mark at the upcoming South Africa Field Mug.
With the mark of bringing dolor absent the football pitch, Lotto calls-upon the elite acrobatic footballers in the homeland to gauge up their genius with the Zhero Gravity Ultra on their feet, in a free-styling path confrontation that testament grip country in four leading Italian cities: starting with Milan to then action onto Palermo, Genoa and at behind Rome, where the 8 finalists that testament constitute up the Lotto "
The Lotto Costless Village in Milan, near Bovisa, is the arena for the headmost match where the elite footballing acrobats testament demonstrate their flair in-tune with the spirit of the coincidence. Inside the For nothing Style Call the infinite general public registered to the competition testament accept at their disposal a pre-established era in which to showcase their genius and abilities in front of a jury of mechanical experts. Furthermore, Lotto has created an entertainment globe which sees divers activities obtain city, amongst which, the opportunity of confronting one's penalty skills with the Zhero Gravity Ultra, against the "paratutto" robot, a robot that by reason of the sophisticated video camera systems and an automated figure outline is near-enough impossible to score against (www.arneis.com).
The Lotto Paper Village too hosts an field committed to "FreeFromLaces", the movement that buttoned up the concrete advice of the Italian firm and the never-ending call of the lacework, makes its bad efforts in proposing ideas and subject that bring to a pondering on ties, be it personal, intellectual, virtual, social, cultural or physical, from which generally it seems impossible to complimentary ourselves from. The Chargeless Box is a thinking universe where each, in front of a video camera can propose and demonstrate ideas and opinions in circuit to untie laces that we condemn. All precious ideas that testament be collected on the website www.freefromlaces.com.
Lotto promotes this initiative enchanting inspiration from the philosophy of its most innovative shoe, Zhero Gravity Ultra, the onliest lace-less football boot in the microcosm Milan, 26th Apr 2010
Lotto Sport Italia supports "
"
All ideals that Lotto Sport Italia sustains and partakes in, encouraging those who administer to speechless fears and difficulties in array to seize opportunities without interrupting their coerce to more desirable themselves. For this goal, the Italian business enchanting inspiration from the philosophy of its late innovative Zhero Gravity Ultra boot, the solitary lace-less football boot in the terrene promotes and sustains "
The ideas of ways to liberate oneself from existing ties and limitations that testament be uploaded on the website www.freefromlaces.com testament be evaluated by a jury specifically chosen to choose those with greater excitement that Lotto Sport Italia testament favor supporting with a concrete achievement.
Be bite of the "
This weekend, the Semi-Finals and Play-Offs of the Fed Mug testament be played. Lotto testament be show at this prestigious sporting adventure with four public teams (Ukraine, Serbia, Poland and Sweden) and six players thus giving admirable visibility to the Lotto trade-mark.
Scheduled on the next TV Channels: RAI (ITA), Czech TV (CZE)
Francesca Schiavone(ITA) and organization head Corrado Barazzutti (ITA) testament be enervating Lotto clothing and footwear during play.
Scheduled on the later TV Channels: The Tennis Channel (UNITED STATES), NTV+ (RUS), RTR (RUS), Neo Sports (IND), Super Tennis (ITA), GIP (GER), Sport TV (POR) Ekaterina Makarova (RUS) testament be tiring Lotto clothing and footwear during play.
Scheduled on the succeeding TV Channels: TET (UCR)
Scheduled on the next TV Channels: RTS (SRB), STV (SVK)
Magdalena Rybarikova (SVK) and Lenka Wienerova (SVK) testament be fatiguing Lotto clothing and footwear during play.
Scheduled on the succeeding TV Channels: TVE (ESP)
Carla Suarez Navarro (ESP) testament be enervating Lotto clothing and apparel during play.
Not calendar for TV viewing.
Scheduled on the consequent TV Channels: Sport TV (SLO) Masa Zec-Peskiric (SLO) testament be exhausting Lotto clothing and apparel during play.
20/04/2010 - EXTENDED VICTORY FOR FRANCESCA SCHIAVONE AT THE BARCELONA LADIES AJAR
Third employment sweep for Lotto testimonial Francesca Schiavone who won the Barcelona Ladies Frank.
Francesca won remain Sunday, on the Spanish clay courts defeating the Italian Roberta Vinci, in just 59 minutes with a ending results of 61 61.
A excellent tournament for the Lotto testimonial who did not blop a locate during the total week and gave champion visibility to the Lotto trade-mark.
Excellent by-product for the Etonic athlete Serem Philemon Kipketer who won the Freiburg marathon in Germany with a record-breaking eternity of 2,24,16 nothwithstanding the enduring wind not in her favor. The Kenyan, who for the bygone two years has been endorsed by Etonic, won with an astounding 3,21 seconds ahead of the runner-up.
Another superb consummation in the Etonic sponsored international competition "Invitational" in Arcade, Treviso. The racing date, which featured all the racing categories, axiom the ending chase, with the training of diverse Top Runners, completely dominated by Etonic athletes. The podium proverb Vincent Kipchirchir (Kenya) catching elementary community, followed by Biwott Zakajo Kipsang (Kenya) in moment and the Italian Luigi La Bella yield third distance, thus giving capital visibility to the Etonic trade-mark.
At 17.30 this afternoon, Lotto Sport Italia testament display in the Rome store of Via Aurelia 670 the trade-mark contemporary men's running and tennis shoes (Detroit and Raptor Ultra) featuring the Reactive Arch technology. Guests of fame are the macrocosm noted Rome players Luca Toni and Simone Perrotta that testament outline the brand-new technology to the press: the ahead ever concave energizing individual that flexes stirring in unison with the accustomed deformation movement of the foot, guaranteeing maximum cushioning of the forces of clash, stability when planting the foot and reactivity during thrust.
A fantastic circumstance for the media to memorize also approximately Reactive Arch with one of the most experienced professors in ergonomics and biomechanics, Prof. Mauro Testa, along with Lotto's Marketing & Communications Employer, Alberto Fraticelli. The players available to expedient fans for autographs and photos.
Today's save the hour is to be added to carry on Feb's act that took country in the Milan store of Corso Buenos Aires, and featured Ivan Basso, who is the probe of the Pro Cycling Gang Liquigas Doimo.
Ultimate Tuesday, the most exceptional American golf periodical, Golf Digest, awarded Etonic's
www.lottosport.com
More then 500 athletes took bit in the "Nove Miglia di Bra", the relay organized by the Atletica Avis Bra which this year reached its 20th edition. An edition that outdid the preceding ones with too noted names fascinating belongings.
The subject competition was won by the Etonic athlete, Philemon Serem Kipketer, the Kenyan fought till the edge to defeat his companion runners, who all reached the stop borderline after just ten seconds, a confirmation of the Etonic athlete's great pursuit.
Serem who in 46'51'' managed to defeat by 3'' Nahash Rugut Kipngetich. The third corner was taken by Benazzouz Slimani in 46'59'' closely followed by Mostafa Errebah, and by Migidio Bourifa winner of the Treviso Marathon and Italian prizewinner of the Half Marathon in 2008.
Twin victory for the Kenyans at the International Marathon "Citt? di Napoli", a competition which has reached its 12th edition and took distance extreme Sunday 18th Apr, with the originate and stop in Piazza del Plebiscito. Amongst the men who raced was the Etonic athlete who won, Vincent Kipchirchir, who took 2.24.21h to dart the 42,195km route.
Kipchirchir, who debuted in Naples, has like now obtained 4 profession wins.
At the end Vincent Kipchirchir was his man Kenyan Salomon Kipingo Kandie, who finished his contest in 2.31.58h. Third amongst the Italians was the athlete Gianluca Piermattero (Atletica Scafati), that reached the stop borderline in 2.34.41h.
Legion were the visits at the Etonic stand located in the marathon's expo earth, where the inexperienced Spring/Summer 2010 models were shown.
More then 500 athletes took chip in the "Nove Miglia di Bra", the pursuit organized by the Atletica Avis Bra which this year reached its 20th edition. An edition that outdid the preceding ones with actual noted names fascinating division.
The man pursuit was won by the Etonic athlete, Philemon Serem Kipketer, the Kenyan fought till the borderline to defeat his friend runners, who all reached the stop edge after just ten seconds, a confirmation of the Etonic athlete's great chase.
Serem who in 46'51'' managed to defeat by 3'' Nahash Rugut Kipngetich. The third berth was taken by Benazzouz Slimani in 46'59'' closely followed by Mostafa Errebah, and by Migidio Bourifa winner of the Treviso Marathon and Italian prizewinner of the Half Marathon in 2008.
Etonic won the prestigious "China Golf Award 2009". The Stabilizer shoe was voted "My Favorite Golf Shoe" by the readers of the specialised periodical China Golf Periodical. An far-reaching award for the trade-mark Etonic, that in Asia is especial well-known and appreciated.
The 1st round of the 2010 Davis Mug is scheduled from 5th to 7th Trudge 2010, and Lotto is the squad uniform sponsor for the FEDERATIONS of SERBIA, ROMANIA, SWEDEN, NETHERLANDS, POLAND, BULGARIA and UKRAINE very as 8 players from the Macrocosm Batch and 2 players from the Earth Bunch I.
SPAIN VSSWITZERLAND
Scheduled on the adjacent TV channels: TVE (Spain); SRG SSR (Switzerland).
Spanish player David Ferrer testament be fatiguing Lotto clothing and shoes on-court.
Scheduled on the adjacent TV Channels: NTV + (Russian federation).
Russian player Teimuraz Gabashvili testament be enervating Lotto clothing and shoes on-court.
Indian player Rohan Bopanna testament be stressful Lotto clothing and shoes on-court.
Scheduled on the closest TV Channels: TV8 (Sweden); TyC (Argentina); NTV + (Russian federation).
Swedish player Robin Soderling testament be enervating Lotto clothing and shoes on-court.
Argentinian player Leonardo Mayer testament be tiring Lotto clothing and shoes on-court.
Croatian player Antonio Veic testament be fatiguing Lotto clothing and shoes on-court.
Scheduled on the later TV Channels: RTBF (Belgium); Czech TV (Czech Rep).
Belgian player Xavier Malisse testament be fatiguing Lotto clothing and shoes on-court.
Scheduled on the next TV Channels: TVN (Chile).
Chiliean player Paul Capdeville testament be enervating Lotto clothing and shoes on-court.
Scheduled on the succeeding TV Channels: RTS (Serbia), The Tennis Channel (UNITED STATES), GIP (Germany)
ITALY VS BELARUS -
Italian player Simone Bolelli testament be tiring Lotto clothing and shoes on-court.
Ukrainian player Sergiy Stakhovsky testament be exhausting Lotto clothing and shoes on-court.
Lotto Sport Italia unveils the contemporary trade-mark L73 at this week's MICAM, the inexperienced men's street footwear troop is inspired by sport-casual. The materials used are of certain high rise feature and are all everyday, the treatments that dish out the shoe a vintage surface and the subtleness of the tone-on-tone logo bring about the L73 trade-mark an far-reaching alternative for an evolved human race that loves production conscious choices.
From the 2nd to 5th Footslog, Lotto welcomes its visitors at the late stand in the Padiglione 6 environment, Stand D38 and E37.
Opening Hours:
15/02/2010 -
IN ROTTERDAM
Lotto testimonial Robin Soderling won his ahead designation of the year on Sunday, winning the prestigious ABN AMRO Environment TT tournament in Rotterdam.
Even this year, the well-known radio program "Caterpillar/M'Illumino di meno" chose Lotto's intiatives and involves our partnership with a living interview aired Monday duskiness.
The presenters of this noted Rai Radio Due program, which deals with ongoing affairs promoting campaigns that make force saving and economic and ecological course, demonstrated considerable enthusiasm to the image of dedicating some of our on-pitch banners in many stadiums. Especially in situation of the championship matches played extreme Sunday Udinese - Napoli and Fiorentina - Roma, we promoted virtuous cooperate with the note "Lotto sustains 'M'Illumino di meno' and promotes virtuous compel saving campaigns - Lets all appropriate in Rome with Caterpillar on the 12th Feb".
The involvement of all our Lotto Stores was further highly appreciated, not by oneself in Italy, on the other hand on a global aligned, which, on the 12th Feb, the authorized lifetime committed to power saving, testament switch off their shop window lights for the dark.
29/01/2010 -
Spring/Summer 2010 Group: the Italian firm launches on the the aboriginal energizing and concave individual for running and tennis shoes.
From the all-Italian collaboration between Lotto Sport Italia and the Laboratories of the University of Pavia, the innovative and inedited ReactiveArch technology is born: a forceful individual with a concave shape that flexes favoring the accustomed deformation movements of the foot. An exclusive technology that Lotto developed and patented for running and tennis footwear.
ReactiveArch was created to duplicate and favor, within the shoe, the essential behavior of the foot. It is Lotto’s reimburse to embroider athletes’ performance.
At rest, the forefoot is characterised by having a concave shaped arch. From studies of the biomechanics of the foot, it emerged that during movement – a event in which the object weight on the foot is increased up to four or five times the conventional weight – the plantar arches, in array to amend the distribution of impulse, optimise load and store power needed for the execution of the adjacent movement and deform themselves in an elastic means flattening and widening themselves.
ReactiveArch is thereupon the ahead compelling individual able to assure:
-maximum cushioning of power forces: it reduces the trauma caused by the strength with the surface that the foot undergoes at every manner, returning stored impulse in the progression of the movement.
-stability when planting the foot: during the episode of maximum load it operates on a wider surface sphere, increasing the foot’s stability.
-reactivity during thrust: it allows the fastest and most able feasible elastic reinstate of the foot, enhancing sports performance to the maximum.
As this Lotto patented technology is tied to the familiar movement of running, it becomes favorable in multifarious disciplines. Nowadays Lotto introduces it on its own running and tennis congregation.
Detroit for men and Los Angeles II W for women are the top-of-the-range models of the Spring/Summer 2010 running organization.
Both the shoes carry the revolutionary ReactiveArch technology, a activating individual that, by imitating the behavior of the foot, guarantees maximum cushioning of the forces of effect, stability during touch down and exceptional reactivity during thrust.
These two top models besides consist of the Syn-Pulse cushioning method. In specific this operation appears improved in the Detroit pattern with a inexperienced novel that features an asymmetric shape that is able to supply the prerrogative calm of cushioning during the colorful phases of movement. The cushioning step as well integrates flotation in the medial nature and gives heel force, for a silk-smooth roll between the contrary systems.
The mainly pattern includes the Reactive Insole technology, further patented, that in classical synergy with the ReactiveArch technology, favors maximum reactivity of the forefoot and thanks to a appropriate treatment allows for arch massage.
Both the example’s uppers are in synthetic kid and nylon mesh with broad netting, enriched by thin micro-insertions for edgewise benefit and reflective inserts for increased nightfall visibility.
Running products that at the corresponding bit warrantly maximum cushioning and increased reactivity. Epitome for fine calm runners with a impartial process, decisive in their election of optimum footwear for day-to-day practice and mid-distance running. The rubber individual which features multiple studs guarantees appropriate and stability on all surfaces.
Raptor Ultra for men and Primacy for women are the two top-of-the-range models of the Spring/Summer 2010 Tennis class.
Both shoes circumstance the revolutionary ReactiveArch technology, a effective individual that, by imitating the behavior of the foot, guarantees maximum cushioning of the forces of contact and exceptional reactivity during thrust.
These two top products are again enriched with the cushioning manner Syn-Pulse. In specific this process is renovated in the Raptor Ultra base with a current anecdote featuring an asymmetric shape that moreover guaranteeing cushioning in that the extent of the cushioning constitution up to the forefoot, and provides attractive torsional stability during sidewise movements.
The shoes further build the adjacent technologies:
-Heel Driver's seat which guarantees the exactly collar and administration of the heel during running;
-Side Stability Agency for true base of the foot during oblique movements;
-Puntoflex for correctly flexion of the forefoot and optimal elastic reimburse.
The men’s base includes the technology Reactive Insole, too patented, that in flawless synergy with the ReactiveArch technology, favors maximum reactivity of the forefoot and thanks to a especial treatment provides arch massage.
Both the uppers are in microfiber top and nylon mesh, with air-holes that warrantly maximum transpiration.
Models for licensed athletes who seek an innovative master and contemporary scientific solutions. Raptor Ultra is expert both on clay and flying surfaces and Primacy is nonpareil for all surfaces.
From the 1st to 15th Feb the Torneo di Viareggio testament appropriate city, very cognize as the Jamboree Mug, the most big-league junior football tournament in the environment which sees the experience of both public and international teams. The 62nd edition testament scrutinize the training of 48 teams, 29 Italian and 19 non-native, of which 4 are sponsored Lotto: AC Cesena, ACF Fiorentina, US Citt? di Palermo and FC Maccabi Haifa. Furthermore, enclosing 40 young genius, sponsored by our trade-mark, testament accept thing, in the identical idea as the former saying the familiarity of our affirmed testimonials Luca Toni, Simone Perrotta, Tommaso Rocchi and lousy with others.
Zhero Evolution Tre football boots, protagonists of Saturday evening's extensive match Juventus-Roma, worn by Lotto testimonials Momo Sissoko and Simone Perrotta.
Lotto Sport Italia presents the just out Lotto Leggenda Fall/Winter 2010 assemblage at Pitti Immagine Uomo. From the 12th to 15th January, Lotto testament host its visitors at the Padiglione Cavaniglia, stand A/28 and B/19.
Lotto Leggenda revamps itself by interpreting trends from the trekking and running worlds creating a one product in-line with the corporation's sporting DNA.
The revolutionary Fall/Winter 2010 Lotto Leggenda class targets a demanding consumer, who pays care to consolation, is always in-line with fashion trends and enjoys both metropolitan and outdoor lifestyles.
Robin Soderling's great gallop at the Barclays ATP Earth Tour Finals continues, defeating not particular the star no.2 Rafael Nadal remain monday, however by at the end after hours defeating the universe no.3 Novak Djokovic in two sets, with a ending results of 76 (5) 61.
The Lotto testimonial testament face the Russian Nikolay Davydenko on Friday.
19/11/2009 - Ittihad Douse Polo Outfit wins Saudi Coalition Mug Championship
The 14th Nov maxim the 7th edition of the Doctor Polo Championships ending life played in Saudi Arabia. The Lotto sponsored crew Ittihad defeated Al Qadsiyah with a ending denouement of 9-8. This is Ittihad's moment term of this prestigious detail, their inaugural was in 2007.
The Lotto foursome showed choicest formation throughout the career of the tournament and gave big league visibility to the Lotto trade-mark.
Distinguished aftereffect for the Lotto testimonial, Sergiy Stakhovsky, who entered the tournament as a qualifier, and managed to triumph the reputation of St. Petersbourg Unfastened, thus winning his moment tournament of the ATP Environment Tour.
The Lotto athlete defeated, in a also fought-out ending, the Argentinean Zebollos with a confine consequence of 26 76(8) 76(7).
Spectacular crop for the Lotto testimonial Francesca Schiavone. The Lotto athlete conquered the ending of the WTA Moscow tournament against the
Belarussian Olga Govortsova 6-3 6-0. For Francesca Schiavone this is the moment tournament won in her vocation, after Defective Gastein in 2007. With this victory, the Lotto athlete returns in the top 20 of the field rankings.
From a like bread argument, the Kremlin Mug is the highest even of tournament ever won by an Italian player in the story of this sport.
At the end evening axiom the assortment episode of the UEFA Europa Cooperative continuance played.
The dim's protagonists were Lotto testimonials Tommaso Rocchi, Lazio striker who wears the Zhero Leggenda Tre boots, and Simone Perrotta, Roma mid-fielder who wore the Zhero Evolution Tre boots. Both scored one of the goals that brought their respective teams to victory.
Extraordinary by-product for Fiorentina. Persist dim, in a sold outside stadium, the Lotto party defeated the Liverpudlian "Reds", as the Italian organization dominated throughout the match reaching an unprecedented backwash of 2-0.
Other protagonists ultimate after dark were the Lotto players Sidney Govou, Lyon striker stressful the Zhero Leggenda Tre boots and Abdoulay Konko, Sevilla mid-fielder tiring the Zhero Evolution Tre boots, who both scored a cause which brought their respective teams to victory.
A long-term treaty has been signed with the Global Windsor Accumulation to sell
Lotto trade-mark products in West African nations.
Trevignano (TV) 24th Sept 2009 –
The Global Windsor Band is an International firm with help in Abuja, London, Paris, Venice, and Bern, and operates in distinct economic sectors, such as telecommunications, commodities, interpretation, and air transportation. Global Windsor Bunch runs its career throughout the complete Continent, in specific in West Africa, where it choicest succeeds in guaranteeing exquisite advantages in terms of territorial and mart apprehension.
The treaty involves the retailing of Lotto’s products in
Lotto sets its ambitious goals in Africa: This treaty testament let on the Veneto-based firm, which is already instruct in South Africa, Morocco, Tunisia, Algeria and Egypt – and soon in Libraryya – to consolidate and expand its position in the existence. In specific, buttoned up this collection, Lotto expects to arrive overall sales for and than 10 million Euros in 5 years and 20 million Euros in 8 years in West Africa alone.
With a prospect to foster the sales exertion in Africa,
Besides, for the adjacent 4 years, Lotto testament be the
Andrea Tomat, Chairman and Common Chief of Lotto Sport Italia, declared:
“This cooperation represents another relevant system in our creation expansion plans and, in specific, in those areas that rendition ample lifetime margins. Once again, Lotto Sport Italia is bravely facing a extensive contemporary protest: to mature “the trade-mark of election” for the most densely populated field of the African continent, company the want and cupidity of millions of youths to have high-quality and fashionable products linked to the globe of sports. West Africa consists of homogeneous nations that want an organized and efficient companion close Global Windsor Troop, an international business with a consolidated know-how that we are definite testament front rank to extraordinary results in imminent years.”
Lotto Sport Italia is the Italian bellwether in the industry and distribution of sports footwear, apparel, and accessories. It distributes its own products in else than 80 countries in the environment nailed down independent sport shops, specialised chains, and colossal retail outlets with specialised sports departments, extremely as in besides than 300 mono-brand stores. In the narration of Lotto, essential sports sponsorships own always been at the root of their fame. Nowadays, this tradition continues in that the collar of players love Luca Toni, and Giuseppe Rossi, of teams allying Fiorentina, Palermo, and Udinese in Italy, Borussia M?nchengladbach in Germany, Sochaux and Lovely in France, Queens Field Rangers in the United Principality, and frequent others over the five continents. Robin Soderling, David Ferrer, Juan Carlos Ferrero, Dominik Hrbaty, Simone Bolelli, and Francesca Schiavone are just some of the know onions tennis players who are glad of sporting the Lotto “paired diamond” logo.
The Global Windsor Assembly is an International trustworthy with backing in Abuja, London, Paris, Venice and Bern, active in diverse economic sectors, commensurate telecommunications, commodities, interpretation, and air transportation. Thanks to consolidated familiarity and a manage presence in Africa, Global Windsor Aggregation is capable of offering a colossal aligned of services and guarantees for influential international companies operating in West Africa.
Lotto Sport Italia testament going on the virgin 2010 Spring/Summer Lotto Leggenda aggregation at MICAM. From the 16th to 19th Sept, Lotto testament meet its visitors at the Padiglione 4, Stand L18 and L20.
The vintage spirit is the equitable protagonist of this latest Lotto Leggenda congregation. The impression is re-interpreted and proposed in a filtered and virgin path, whilst aiming at qualities such as artiginality, softness and naturality of the shoe. A party in which the transmit of the ended is molded on the original trends of both the in process and the time to come, because the advantage of hand-made soft and everyday leathers that confer a vintage allure with a now tenor. The combination of leathers and contrastive materials accord a solution of softness to the shoe.
Opening Hours:
2008 ends with a turnover of 311 million Euros (+4%): proof & transaction, retail enlargement and boost overseas are the big points of this breakthrough
Trevignano (TV), 9th Sep 2009 – The Lotto Association, Italian captain in the industry and distribution of footwear, apparel and accessories for sport, ends the 2008 year with complete sales that extent 311 million Euro, with a continuance of 3,5% from 2007 and a EBITDA of 14 million Euro (+32%)
Revenues in 2008 registered a fantastic continuance in the ahead semester, in borderline with the forecast, whilst in the moment half of the year, due to the far international economic crisis, a cogent slowing down of sales took corner.
The factors that most influenced the crop of Lotto and that obtain allowed, in the niggardly epoch, to instrument the roots for booked enlargement enjoy been the consistent and continual investments to broaden the international presence, retail expansion and Analysis and Augmentation.
Since always an world of force for the Italian gathering is R&D hustle, to which a extravagant percentage in favor of complete sales is committed as investment, for the announce of brand-new technologies and for the launching of cutting edge articles. The leading nerve center of 2008 was the scan of the advanced anecdote of the Zhero Gravity, the revolutionary football boot sui generis in its charitable as it is lace-less, enriched with an inedited technology, which testament shortly be presented to the media and accepted, before the attached Creation Mug in South Africa.
Throughout the year, the investments for the expansion in retail were consistent, thus allowing for the figure of mono-brand stores in Italy to arrive 35 and exceeding then 300 in the Apple. The retail system gimmick too includes the launching of the modern flagship store format: inexperienced layouts and mechanical avant-gard lighting to spotlight the component of Italianism, base and technology of the products.
Lastly, in 2008 some strategic global expansion initiatives were extremely developed. In July a multi-year licensing treaty was finalised with Li Ning Business Ltd, the early Chinese sports trade-mark with aggrandized than 6.000 points of sale and a turnover of 722,9 million Euros, for the industry and commerce of Lotto branded merchandise in the Asian native land. Very extensive developments were distinct agreements for the commercialization and distribution of products in Malaysia, Australia, Singapore & Brunei
Lotto’s internationalisation represents a essential strategic movement for the corporation who segments the bazaar in:
Positive increases were besides registered in lousy with markets, in specific: Brazil, Singapore, India and Indonesia.
In regards to the product lines, in anterior dwelling apparel confirms itself with 50% of global sales, a advance of 7% compared to 2007, followed by footwear with 43% and accessories with 7%.
In reference to the sub-division between performance and liesure, the sporting disciplines – football, five-a-side, tennis, running and fitness – enact 46% of the complete and register a expressive evolvement in running.
Liesure, which counts for the remaining 54%, confirms its life trend that Lotto intends to limelight on with bounteous act buttoned up an exceptionally committed internal division which has recently been strengthened, along with current investments.
Andrea Tomat, Head of the state and CEO of Lotto Sport Italia declares:
“I cannot on the contrary accurate colossal gratification for the results reached in the behind sporadic years and largely in 2008, a rigid year, that registered a without precedents economic downturn, with consistent reductions in personal consumption. Actually, without the year objective crisis, looking at the augmented then skilled trend of the fundamental six months, we would hog been able to register a dossier breaking lifetime.
However, Lotto was able to escalation its sales, in adoration to preceding years, confirming once again its command to dynamically handle and anticipate the cycles and to suggest recent innovative products, with an ever growing consistent of performance, to the mart.
All of this was unreal feasible by our endowment to pay for fresh products and in distinct markets that spare us to satisfy the needs of consumers, much the added demanding ones.
I would prize to reminiscence that in point of the coterminous 2010 Earth Mug in South Africa we testament being the different chronicle of the revolutionary Zhero Gravity, the apart lace-less shoe on the marketplace, consummation of assorted years laboratory and world studies.”
From the 6th to 13th Sep, at the 2009 US Direct in Late York, the Juniors' tournament testament cut country. For this ending Grand Slam of the year, the leading frame testament observe the succeeding Lotto players, that testament be stressful the just out Fall/Winter 09 congregation, giving ample visibility to the paired diamond:
Boys' Singles:
Girls' Singles:
Lotto testament be even now at the XV edition of the AIBA Nature Boxing Championships, scheduled from the 1st to 12th Sept 2009, in Milan at the Mediolanum Forum of Assago.
The Georgian federal boxing outfit, sponsored by Lotto's Turkish distributor Basix Sportswear, testament participate at this essential sporting fact, well-adjusted with else then 700 athletes, 400 outfit officials that epitomize 143 nations and with deeper then 300 credited media in duration. This is a novelty for Lotto, that in this juncture, testament be able to construct bulky visibility on an international common for the trade-mark.
From 31st Aug to 13th Sep, the Flushing Meadows tennis middle in Fresh York, testament discern the 2009 US Extensive appropriate compass. Big league visibility for Lotto during these two weeks at this prestigious tournament as the adjacent players testament booty to the courts with the au courant Fall/Winter 2009 tennis party.
Lotto players exhibit in the Leading Allure:
Men's Singles:
The 18/19 and 25/26 Aug testament discern the UEFA Champions Coalition play-offs holding assign. Amongst the 20 teams that testament booty tool, four are Lotto teams:
Sporting Clube de Portugal vs ACF Fiorentina
Great decision for the Lotto line-up Maccabi Haifa FC who yesterday, during the third round of the UEFA Champions Cooperative qualifications, won 4-3 against FK Aktobe.
After the first off leg which ended with a 0-0 tie, the Israeli organization managed to pass the close round because the remarkable match that was played yesterday in Haifa, Israel. Losing by three goals in the front half, Maccabi Haifa managed to go back in the moment half, scoring four decisive goals that over-turned the match.
This round sees Lotto contemporary with another two teams, FC Timisoara and FK Partizan, that testament tonight play against FC Shakhtar Donetsk and Apoel FC.
Yesterday, in the Santiago Bernabeu stadium in Madrid, the Lotto group Al-Ittihad played the moment match in the B party of the Still Mug.
Al-Ittihad faced the homey duo Bona fide Madrid, in a match that ended 1-1.
Positive aftermath for the Saudi aggregation, that with a quantity of determination and perseverance managed to play a ace match against De facto Madrid, giving Lotto bull visibility.
With colossal delight, after "Maglia Rosa" and "Maglia Ciclamino" won in preceding editions of the Giro d'Italia, Lotto stepped onto the podium of the 2009 Tour de France on account of Franco Pellizotti who won the polka-dotted shirt.
The Liquigas group cyclist, of which Lotto is mechanical sponsor supplying post-race gear, obtained a ample completion winning the polka-dotted shirt as peak climber of the tour, a conclusion which was in near-sight for most of the Tour.
The closest appointment with the Liquigas foursome testament be the Vuelta in Spain.
The
At its 10th edition, this year the Gold Mug is played in 13 cities across Usa.
The Costa Rica Lotto organization, after defeating in the quarter-finals the Guadalupa side with the score of 5-1, testament face Mexico on the semi-finals, scheduled for the 23rd of July in Chicago at 10pm, regional age.
The ending page of Wimbledon was concluded yesterday, and still in this point, Lotto was demonstrate in a Grand Slam ending as partnership testimonial Anna-Lena Groenefeld (GER), along with Speck Knowles (BAH), won the mixed doubles trophy, defeating Leander Paes (IND) and Cara Charcoal (ZIM) 75 63.
Extravagant victory for the German athlete and abundant backwash for Lotto, who with this sweep was a protagonist in yet another Grand Slam after Roland Garros.
Last week, the Lotto sponsored troupe Kuwait Sporting Club won the Emir Mug by defeating 2-1 Al-Arabi Sporting Club. With this victory, the Lotto faction assured itself a corner in consequent year's AFC Mug, an international football ceremony organized by the Asian Football Confederation.
Historic conquest for Francesca Schiavone at Wimbledon who reached the quarter finals after beating the French player Virginie Razzano, 62 76.
With this victory the Lotto testimonial earned an impressive conclusion as the fourth Italian, who in the narration of women's tennis, reached the prestigious persist eight of a Grand Slam. This victory gave extravagant visibility to the Lotto trade-mark owing to the expanded media absorption.
Pleasant arrangement for Juan Carlos Ferrero, who latest monday, after having beaten the Frenchman Gilles Simon with the ending score of 76 (4) 63 62, reached the quarter finals.
The Lotto testimonial testament nowadays face third seeded Andrew Murray on Wimbledon's middle court.
Great match yesterday in South Africa, for Lotto testimonial Joan Capdevila who, along with the Spanish federal side, earned the third community of the 2009 Confederations Mug.
After their loss to UNITED STATES in the semi-finals, Spain played against South Africa for the 3rd and 4th positions, with a 3-2 victory during over-time assuring Spain the 3rd berth.
The Spanish defender, on the pitch with the Zhero Leggenda Due boot, distinguished himself during the complete competition playing at as well gigantic levels.
Glen Johnson has signed for Liverpool, the football outfit with the highest magnitude of titles in England and one of the most awarded worldwide.
The Lotto testimonial, already an substantial figure of the English governmental club, testament play adjoining season in prestigious championships such as the Champions Band and the Premier Union, tiring the Zhero Leggenda Tre boots, personalized with the Great britain flag.
Ample discovery for Lotto that, since the English player, testament obtain a primary visibility on an international commensurate.
From 22nd June to 5th July, Wimbledon, the third Grand Slam of the year, testament grip middle page in London. The Lotto trade-mark testament be inclined great visibility at this prestigious sporting celebration, owing to the document of players below. During the tournament Lotto testimonials testament wear Spring/Summer 2009 organization, in specific the Byron Limit for men and the Diva Column for women.
Last dark hours, Italy kicked started the Confederations Mug with an choice match, beating UNITED STATES with the ending score 3-1.
The front half of the match adage a shy Italy yield to the pitch, on the contrary, during the moment half, the Italian public side picked up momentum and gait, besides since the entrance of American-born Giuseppe Rossi, proving why they are one of the elite teams in the microcosm.
The Lotto testimonial demonstrated why he is double time a essential thing of the Federal squad by scoring two great goals, which were the turning objective of the match for the dejected crew, giving extreme visibility to the Lotto trade-mark.
At the 76th edition of Pitti Immagine Uomo, Lotto Sport Italia testament instruct its brand-new Spring/Summer 2010 Lotto Leggenda party. From the 16th to 19th June, Lotto testament meet its visitors at its stand located in Padiglione Cavaniglia, stand A/28 and B/19.
The vintage spirit is the right protagonist of this contemporary Lotto Leggenda class. This re-interpreted conceit is proposed in a purified and original style, which aims on characteristics such as craftsmanship, softness and naturalism of the shoe. A class which sees the roots of the elapsed brought into contemporaneous and fated trends, thanks again to the appropriateness of hand-treated soft and counted on doeskin which give a ongoing vintage vein. The appliance of clashing leathers and fabrics attribute a type of destructurability and softness to the shoe.
Opening hours:
Over the beside ten days the field of tennis testament just in the prestigious BNP Paribas Unbarred in Indian Wells, California. The circumstance, which is the front compulsory action of the year, for both men and women, gone of the four Grand Slams, testament behold the familiarity of the consequent Lotto players:
Women's Singles Leading Frame:
Men's Singles Leading Compose:
This tournament is played on laborious courts and has identical like process for both men and women of $4,500,000, thence forming it one of the most leading tennis events of the season.
Lotto Sport Italia presents the dewy Fall/Winter 2009/10 Lotto Leggenda party at MICAM. From the 4th to the 7th of Step Lotto testament embrace its visitors at the Padiglione 4, Stand L18 and L19. There are three themes that distinguish the cutting edge Lotto Leggenda borderline: Rock Couture, an aggressive style with shoe models fictional from vintage doeskin, studs, chains and personalised buttons; Craft and Sport, where the contamination of craft transforms the traditional and classic sneaker style; Customary, created to commemorate world, temperature and nordic colors.
Former Roland Garros champions Gaston Gaudio and Carlos Momentya played an exhibition match during half-time of the Boca Juniors vs Newell's Getting on Boys football match at La Bombonera stadium in Buenos Aires, Argentina, extreme Saturday. The exhibition was played in front of an estimated assemblage of 20,000 persons. The exhibition kicked-off this week's Copa Telmex tennis tournament in Buenos Aires, which granted a leading compose wild-card to the former Roland Garros winner, and Lotto testimonial, Gaston Gaudio, who is creation his comeback on the ATP tour after a amplitude of rest.
The prestigious amiable match Italy-Brazil, which took middle leaf yesterday evening at the Emirates Stadium in London, with the ending arrangement 0-2 for Italy, featured three Lotto testimonials: Giuseppe Rossi with the Vento Diablo KL shoe, and Luca Toni and Simone Perrotta with the Zhero Evolution Due shoe. The quick and practical 21-year dated Villareal foward, Giuseppe Rossi, who was recently side-lined from the amusement due to a hold together ankle ligament injury, was the protagonist of the Italian squad, creating changeable opportunities throughout the match. This great sporting act captured the affliction of enclosing 10 million viewers, with peaks of added then 11 million.
www.lottosport.com
19/01/2009 - CONFINDUSTRIA (CONFEDERATION OF ITALIAN PRODUCTION): TOMAT DIFFERENT HEAD OF THE STATE OF THE LOCAL INDUSTRIAL COLLECTION
(ANSA) - MESTRE (VENICE), 16TH JAN - Andrea Tomat was nowadays nominated in Mestre (Venice), as Head of the state of Confindustria for the local Venetian Industrial Collection, amongst the manner's above district associations. He fulfills the role, formerly appointed to Andrea Riello, whose presidency came to a consistent bound. Tomat, who testament facade the district local industrialists for the closest four years, testament be aided by the Vise Presidents Antonio Favrin and Luca Barbini. Tomat is the Head of the state and CEO of Lotto Sport Italia spa, Head of the state and CEO of Stonefly spa and a member of the board of directors of Confindustria along with lifetime the Head of the state of Etonic and Councillor of Assosport.
13/01/2009 - LOTTO WORKS AT "WORKWEAR. SEDUCTIVE PROFESSION FASHIONS"
In context of the 75th edition of Pitti Immagine Uomo, Lotto Works testament expose its crowd within the "Workwear. Seductive Labour Fashions" exhibition. The exhibition curated by Oliviero Toscani with La Sterpaia, Bottega dell'Arte della Communicazione, and Oliver Saillard, testament be inaugurated on the 13th January and testament extend until the 8th Feb, at the Stazione Leopolda in Florence. The Workwear project starts from the observation of how the elementary, functional aestheics of employment clothes bear if endless sources of fashion inspiration. Clothing and related items for all working environments testament be displayed on freight pallets, wood and metal workbenches, offering a spectacular manifest - based on the quantities and originality of the shapes and materials.
Opening Hours:
Closed on Monday.
Unpaid Entry.
Lotto Sport Italia testament even now the cutting edge Lotto Leggenda Fall/Winter 2009/10 crowd at the Pitti Immagine Uomo true. The prestigious exactly, which has reached its 75th edition, opens its doors to visitors from the 13th to 16th January, and Lotto testament be contemporaneous in the Cavaniglia existence, stand A/28 and B/19. The completely rennovated stand takes its inspiration from three themes, which distinguish the modern Lotto Leggenda proposal: Rock Couture, aggressive style with vintage kid shoes featuring studs, chains and personalised buttons; Craft and Sport, where the contamination of craft modify the traditional and classic style of the sneaker; Counted on, in disposal for field, temperature and northern colors to spring to genius.
Opening hours:
Lotto was awarded the "Association and Example" Oderzo Passion 2008 for the Twist'ngo rotating stud. The chance took situate persist Saturday, 29 Nov at the Palazzo Foscolo di Oderzo, Italy. The Jury awarded Lotto "for the fixed undertaking of evaluation in the innovation of details easily comprehensible and readable by the non experts in the environment". The Oderzo Affection is a contest aimed at increasing the valuation and promoting businesses in the Triveneto region who admit reached levels of excellence, than ks to its architecture contribution.
At the end weekend axiom the ending of the prestigious Davis Mug competition obtain apartment in Harm del Plata, Argentina, between Spain and Argentina. Spain took the victory homey with a 3-1 defeat over the hosting kingdom. Once again, Lotto was a winning presence at this point, as top testimonial David Ferrer, was one of the elite four to be invited into the Spanish company.
The paired diamond was begun at the most prestigious tennis affair of the year
Jeff Coetzee (RSA) and Wesley Moodie (RSA), digit 6 in the ATP Stanford doubles contest, catechized for the most prestigious feature on the tennis almanac, the Tennis Adept's Mug, which is captivating field from 9th to 16th Nov in Shanghai. They graced the courts draining Lotto's Spring/Summer 2009 Shock Column class and the Raptor X-treme shoes. This collaboration testament keep at for the abundant 2009 season.
Amongst the matches played, they beat the reigning terrene symbol 1 doubles body (62 26 12-10), Bob Bryan (UNITED STATES) and Mike Bryan (UNITED STATES), this victory nevertheless, was not sufficent sufficiently to assure them a accommodation in the semi-finals.
SuperTennis is the confab objective for all tennis lovers 7 days a week, 365 days a year.
The au courant Italian tennis channel testament be viewable for Sky users on channel
For the initial months, the television presence of Lotto foresees two altered versions which testament transform themselves
This spot narrates Lotto Sport Italia’s sporty spirit and soul. Images of athletes competing in their sport are highlighted on a dusky background, with specific urgency on the authentic performance of all the sports which Lotto represents: tennis, football, running and fitness.
Specific concern is accustomed to the audio vocabulary. The actual sounds of the performance of sports is heard throughout the sound track.
In this spot the product is the individual protagonist. The Lotto shoe is positioned within a researched graphic area, where the leading hue tones of half-formed and copper clay remind the viewer of tennis.
The leading characteristics of the tennis shoe Raptor Xtreme and the applied innovative technology “Syn-Pulse”: cushioning, sidewise collar and stability, are not forgotten.
Lotto testament further be the Presenting Sponsor of “Colpo di Campione”, a besides in-depth program on the technical-tactics side of the sport, and as well of “Tennis Club”, an evening bit chat instruct presented by Massimo Caputi and Karolina Boniek. This discourse occurrence testament host tennis experts on a weekly argument who testament bounce off the in fashion ardent topics.
On Monday 22 Sep, the Gianni Brera Arena civica stadium in Milan hosted a charity football match between the Nazionale Stilisti,a band of noted Italian fashion dodge names, and the former AC Milan greats of All Star Rossonera. Before the starting whistle, the players of the two distinguished teams came well-organized to enshrine Alberto Landi, Marketing Employer of Lotto, who passed absent in June. The release from the match were used to donate a minibus in his agname to the Italian Union for the Bout against Muscular Dystrophy.
Guillermo Garcia Lopez (ESP) vs
Roberta Vinci (ITA) vs Stephanie Cohen-Aloro (FRA) 61 64
Olivia Sanchez (FRA) vs Nadia Petrova 26 46
The athletes written in bold letters are Lotto testimonials.
The athletes underlined are the winners of the match..
Ekaterina Makarova (RUS) vs Anna Chakvetadze (RUS) 1-6 6-2 6-3
Gisela Dulko (ARG) vs
Emilie Loit (FRA) vs
Anabel Medina Garrigues (ESP) vs
Stanislas Wawrinka (SUI) vs
The athletes written in bold letters are Lotto testimonials.
The athletes underlined are the winners of the match.
Essential presence of Lotto at the US Plain. From Aug 25 to Sept 7, the twin diamond logo testament oomph on court in both the singles and doubles matches. The players testament be tiring the Lotto FW08 apparel lines Kontact for men (colors: ionio woebegone/chalky) and Vanity for ladies (colors: hoary/flame).
Singles:
Singles:
Matches played and deliberate:
The adjacent Lotto testimonials played on Saturday:
Andrea Consigli (ITA, Zhero Leggenda Due), Antonio Nocerino (ITA, Zhero Leggenda Due), Giuseppe Rossi (ITA, Vento Diablo KL); Seep De Roover (BEL, Stadio).
Goals scored: Giuseppe Rossi (ITA, Vento Diablo KL).
18/08/2008 - RESULTS FROM THE GLOBE OF LOTTO - FOOTBALL & TENNIS
Matches played and deliberate:
The later Lotto testimonials played nowadays:
Antonio Nocerino (ITA, Zhero Leggenda Due), Giuseppe Rossi (ITA, Vento Diablo KL).
Francesca Schiavone (ITA) vs Vera Zvonareva (RUS) 6-7(4) 4-6
Julian Knowle/Juergen Melzer (AUT) vs Nicolas Kiefer/Rainer Schuettler (GER) 6-7(3) 6-3 6-1
Francesca Schiavone/Flavia Penetta (ITA) vs Eventy Dellacqua/Alicia Molik (AUS) 6-4 6-4
Roberta Vinci/Mara Santangelo (ITA) vs Svetlana Kuznetsova/Dinara Safina (RUS) 1-6 6-3 5-7
Nicolas Mahut (FRA) vs
Mikhail Kukushkin (RUS) vs Kristian Pless (DEN) 6-4 7-6(4)
Sergiy Stakhovsky (UCR) vs Sergey Bubka (UCR) 6-4 7-5
Gilles Muller (LUX) vs Marsel Ilhan (TUR) 6-1 6-2
Xavier Malisse (BEL) vs Luka Gregorc (SLO) 6-4 1-6 6-1
Lukas Rosol (CZE) vs Nicolas Coutelot (FRA) 7-5 7-6(4)
Paul Capdeville (CHI) vs Jean Yves Alibone (UNITED STATES) 6-0 6-4
Oliver Marach (AUT) vs Boy Westerhof (NED) 6-1 6-4
The athletes written in bold letters are Lotto testimonials.
The athletes underlined are the winners of the match
Francesca Schiavone (ITA) vs Agnieszka Radwanska (POL) 6-3 7-6(6)
Tsvetana Pironkova (BUL) vs Dominika Cibulkova (SVK) 2-6 2-6
David Ferrer/Nicolas Almagro (ESP) vs Kevin Anderson/Jeff Coetzee (RSA) 3-6 6-3 6-4
Simone Bolelli/Andreas Seppi (ITA) vs Roger Federer/Stanislas Wawrinka (SUI) 5-7 1-6
WESTERN & SOUTHERN FINANCIAL AGGREGATION WOMEN'S EMPTIED
Ekaterina Makarova (RUS) vs Camille Pin (FRA) 2-6 0-6
Tamira Paszek (AUT) vs Petra Cetkovska (CZE) 6-4 3-6 1-4 (virall illness)
Olivia Sanchez (FRA) vs Nathalie Dechy (FRA) 2-6 2-6
Teimuraz Gabashvili (RUS) vs David Guez (FRA) 6-1 6-4
Kristof Vliegen (BEL) vs Jaime Vazquez Catoira (ESP) 6-1 6-0
The athletes written in bold letters are Lotto testimonials.
The athletes underlined are the winners of the match..
www.lottosport.come match..
Matches played and deliberate:
The succeeding Lotto testimonials played yesterday:
Antonio Nocerino (ITA, Zhero Leggenda Due), Giuseppe Rossi (ITA, Vento Diablo KL), Tommaso Rocchi (ITA, Zhero Evolution).
Goals scored:
Giuseppe Rossi (ITA, Vento Diablo KL), Tommaso Rocchi (ITA, Zhero Evolution).
Francesca Schiavone (ITA) vs Akgul Amanmuradova (UZB) 6-4 6-2
Tsvetana Pironkova (BUL) vs Marta Domachovska (POL) 6-3 6-4
David Ferrer (ESP) vs Janko Tipsarevic (SRB) 6-7(8) 2-6
Dominik Hrbaty (SVK) vs Thomaz Bellucci (BRA) 2-6 6-4 6-2
Simone Bolelli (ITA) vs Victor Hanescu (ROM) 5-7 6-3 4-6
Rohan Bopanna (IND)/ Eric Butorac (UNITED STATES)vs Juan Martin del Potro (ARG)/Fabio Fognini (ITA) 7-6(4) 4-6 10-5
Rohan Bopanna (IND)/Eric Butorac (UNITED STATES) vs Travis Parrott (UNITED STATES)/Dusan Vemic (SRB) 7-6(5) 7-6(5)
Sergiy Stakhovsky (UCR) vs Thiago Alves (BRA) 7-5 7-6(4)
Paul Capdeville (CHI) vs T. Helgeson (UNITED STATES) 6-3 6-1
Magdalena Rybarikova (SVK) vs Yanina Wickmayer (BEL) 6-7(5) 6-4 6-4
Magdalena Rybarikova (SVK) vs Yaroslava Schvedova (RUS) 4-6 1-6
Gli atleti scritti in grassetto sono testimonial Lotto.
The athletes written in bold letters are Lotto testimonials.
Gli atleti sottolineati vincono il match.
The athletes underlined are the winners of the match..
The Italian sportswear corporation kicked off nowadays at the Beijing Olympic Games. During the Olympic Football Tournament, to be held from 6 to 23 Aug, 6 outside of the 22 Italian civic club players testament be fatiguing Lotto football shoes featuring the cosmos's aboriginal rotating stud Twist'ngo. Below the information of the Lotto testimonials:
Andrea Consigli, 27/01/1987, goalkeeper Zhero Evolution Due + G-Force Evo gloves
Salvatore Sirigu, 12/01/1987, goalkeeper Zhero Evolution Due + Drago Hist gloves
Andrea Ranocchia, 16/02/1988, defender Vento Diablo KL
Antonio Nocerino, 09/04/1985, midfielder Zhero Leggenda Due
Tommaso Rocchi, 19/09/1977, forward Zhero Leggenda Due
Giuseppe Rossi, 01/02/1987, forward Vento Diablo KL
The match almanac of the Italian federal foursome playing in Aggregation D is as follows:
Matches played:
Goals scored: Giuseppe Rossi (ITA), Vento Diablo KL
The tennis tournament testament be held at the Olympic Flourishing Tennis Centre in Beijing from 10 to 17 Aug and testament eye Lotto on court in both the singles and doubles matches. The players testament be stressful the Lotto Kontact (men), Vanity and Ranking lines (women) recalling the colors of the respective public teams.
Men (singles/doubles):
David Ferrer (ESP), Simone Bolelli (ITA), Dominik Hrbaty (SVK), Julian Knowle (AUT)
Women (singles/doubles):
Francesca Schiavone (ITA), Tzvetana Pironkova (BUL), Roberta Vinci (ITA)
Ahead round - Men's singles (to be played on 10th Aug):
Thomaz Belluci (BRA) vs Dominik Hrbaty (SVK)
Janko Tipsarevic (SRB) vs David Ferrer (ESP)
Simone Bolelli (ITA) vs Victor Hanescu (ROU)
Cardinal round - Men's doubles (to be played on 10th Aug):
Nicolas Kiefer (GER)/Rainer Schuettler (GER) vs Julian Knowle (AUT)/Jurgen Melzer (AUT)
Roger Federer (SUI)/Stanislas Wawrinka (SUI) vs Simone Bolelli (ITA)/Andreas Seppi (ITA)
Nicolas Almagro (ESP)/David Ferrer (ESP) vs Kevin Anderson (RSA)/Jeff Coetzee (RSA)
Elementary round - Women's singles (to be played on 10th Aug):
Akgul Amanmuradova (UZB) vs Francesca Schiavone (ITA)
Marta Domachowska (POL) vs Tzvetana Pironkova (BUL)
First off round - Women's doubles (to be played on 10th Aug):
Svetlana Kuznetsova (RUS)/Dinara Safina (RUS) vs Mara Santangelo (ITA)/Roberta Vinci (ITA)
Disputey Dellacqua (AUS)/Alicia Molik (AUS) vs Flavia Pennetta (ITA)/Francesca Schiavone (ITA)
Gli atleti scritti in grassetto sono testimonial Lotto.
The athletes written in bold letters are Lotto testimonials.
The Italian firm of Andrea Tomat has signed a twenty-year licensing deal with China's character one sportswear trade-mark firm Li Ning for manufacturing and distributing Lotto's products in Mainland China
Trevignano (Italy)/Beijing (China) 31 July 2008 - Lotto Sport Italia announces the signing of a 20-year company treaty, from Sep 2008, with the Chinese Li Ning Corporation Ltd., for the industry and distribution of the Lotto trade-mark products in China.
With headquarters in Beijing and support and logistics centers throughout China, Li Ning Association was named after its founder and noted gymnast, who won three Gold, two Silver and one Bronze medals at the 1984 Los Angeles Olympic Games. Li Ning holds third position overall among sector companies operating in China. Listed on the Hong Kong Inventory Change owing to 2004 and with overall sales of 400 million euro in 2007 (+36.7% on 2006), Li Ning is aiming to exceed sales of 600 million euro in 2008.
Already dominating the medium-band sports mart with its own trade-mark, Li Ning has allot itself the end of management extremely in the upper valuation radius, which is why it has singled outside Lotto as its paragon companion for achieving this determining repositioning process.
With the exceptions of Hong Kong and Macau, where Lotto testament extend to distribute its own products finished its subsidiary Lotto Sport H.K. Ltd., the fashionable treaty involves the retailing of Lotto's products in monobrand stores and counters in the most prestigious branch stores of China's largest cities.
Andrea Tomat, Head of the state and Manager Executive Officer of Lotto Sport Italia, declared:
“We retain obviously locate ambitious turnover goals and expect to arrive overall sales for besides than 60 million euro in 2013 completed at least 600 monobrand Lotto stores environing the society. China represents a basic for all companies so it is naturally at the middle of Lotto's worldwide expansion activities. We endow the Li Ning proposal at once fascinating due to the business's concern in China, its lifetime strategy, certified organization, and the altitudinous genius of its government. Our manage presence in the Asian bazaar completed the “Lotto China Ltd.” joint-venture enabled us to impress upon district operators just how ample our own trade-mark's continuance credible is in China. We consequently received proposals from assorted influential companies of the production and latest compass chosen the cipher one: the companion with the strongest and best-prepared constitution. It's a fellowship from which we expect extraordinary handle for Lotto’s presence not sole in China on the contrary fly across Asia."
Approximately Li Ning Co. Ltd.
A Chinese collection, Li Ning takes its cognomen from its owner and the greatest gymnast to lifetime. Li Ning was established in 1990 and is nowadays the 3rd sports trade-mark in China, with over 1.300 employees. Listed on the Hong Kong Inventory Alter, in 2007 overall sales of 400 million euro were achieved with a advancement of 36.7% on the preceding year. As of Dec 2007, the Li Ning trade-mark is distributed wound up 5.233 stores in China, absent of which approximately 5.000 are franchise operations and the remaining are directly operated. Sales by product sort are divided into: 51% clothing, 42.7% footwear and 6.3% accessories. Li Ning is a sponsor, among others, of the civic basketball teams of Spain and Argentina, of Shaquille O'Neal and China's civic gymnastics and diving squads.
With headquarters in the Italian shoe limited of Montebelluna, Veneto region, Lotto Sport Italia is the meaningful Italian gathering in the industry and distribution of sports footwear, clothing and accessories. The gathering's products are distributed in over 80 countries worldwide down independent sports-article stores, specialised chain-stores, considerable stores with specialized sports departments, and in over 300 monobrand stores. Lotto ended 2007 with overall sales at 300 million euro with a enlargement of +8% on the preceding year, divided into: 44% footwear, 50% clothing and 6% accessories.
Queens Grounds Rangers Football Club are delighted to display attached season’s Certified Equipment Supplier testament be Lotto Sport Italia.
The deal could be payment as yet as ?20 million over five seasons, depending on the achievement of QPR as the Club embarks on its business to accomplish Premiership football. This represents the most lucrative sponsorship deal in the Club’s narration.
Lotto Sport Italia testament be providing just out native and absent kits and knowledge wear for the Fundamental Company wound up to the Middle of Excellence, too as developing more lines of stylish and fashionable QPR branded clothing and shoes.
The business agreement and includes a leading annual investment for the career of the business agreement into QPR’s “Football In The District” Scheme, which testament advice the branch’s continued efforts to boost the customary of entity for citizens within the resident universe.
Andrea Tomat, Head of the state of Lotto Sport Italia, said: “We cannot wait to begin this contemporary alliance with a crew that we feeling genuine rapid to Lotto. This is an primary cooperation which testament enlarge the trade-mark awareness of Lotto not sole in the UK nevertheless further at international equable, since the worldwide media coverage of English football and in specific of Queens Field Rangers and the club’s recent owners.”
“This company with QPR testament and discern both parties maturate mutually-beneficial commercial ideas along with recent product lines – further for liesure wear – inspired by the pair with an unmistakeable Italian touch.”
Flavio Briatore, Chairman of QPR Holdings Community, added: “This is the first off meaning latest gathering for the Club because I became involved, and I am especial awakened approximately it. Lotto Sport Italia are the culminating fit as our brand-new Tools Supplier. As a trade-mark, I am trustworthy that their involvement testament betterment us on and off the pitch.
“I would personally prize to thank Mr Tomat and all at Lotto Sport Italia for their efforts, and I attending forward to working with them over the later five years as we end to accomplish our aim of returning QPR to the Premiership.
“I am delighted with the arrangement of the current body strip, which maintains the QPR tradition of dispirited and achromic hoops. I apprehend how earnest it is to the fans that the hoops last, and that was always going to be the example.”
Amit Bhatia, Vice-Chairman of QPR Holdings Resident, said: ““We are delighted to be announcing this dewy society. I am sure it testament be an valuable element of our strategy to convert the performance and prospects of the Club.
and newly designed 'Hoops' proudly as we go on to success in relation to our rationale of promotion. This is a latest period for QPR and we are eminent to possess Lotto as such an considerable and strategic companion.”
The different equipment originate for following season testament be revealed at a successive interval.
Lotto Sport Italia presents at Micam the brand-new Fall/Winter 2008/09 Lotto Leggenda party also as the 35th Anniversary Brilliance for Spring/Summer 2008. From 26 to 29 Feb, Lotto testament be receiving visitors in the Pavilion 6, booth F09/F11. Street style hints combined with couture details characterise the original congregation, which reinvents the meaning of sneakers as a fashion thing. Fashionable workmanship of materials and hue and decorative schemes that are skillfully combined lend an undisputed worth to the shoes. Clothing and accessories outright the Lotto Leggenda organization, which are designed in a local choice of models characterised by a style that passes from sport-chic to informal to be always interprety for every condition.
Opening of the licence:
The Gathering of Italian Sports Manufacturers, Assosport, finished its head of the state, Giancarlo Zanatta, appointed Bayern Munich striker and football earth prizewinner Luca Toni to behave as the antecedent ambassador of his sovereign state for Italian style and fashion taste. At the corresponding clock, extremely Luca Toni’s mechanical sponsor, Lotto Sport Italia, has been distinguished as it has brought a especial Italian touch into the international sporting goods marketplace.
This dual award to Lotto and its meaningful sponsored player confirms the accomplishment of the convention’s corporate strategy that has aimed at achieving management in its core game to then cynosure on expanding its mart hand in the liesure world nailed down an ad hoc border and trade-mark that are both inspired by the association’s sporting soul, and fashion oriented further.
At the 73th edition of Pitti Immagine Uomo, Lotto Sport Italia testament coeval the current Fall/Winter 2008/09 Lotto Leggenda class further as the 35th Anniversary Shine for Spring/Summer 2008. From 9 to 12 January 2008 the inexperienced collections are on array at Lotto’s distinct stand at the Cavaniglia pavilion, string A/27. The booth has been completely overhauled, with disinfected and incomplex graphics and a rarefied construction – a notion that succeeds in exalting the designated features of the models on demonstrate. A snare wall showing a fleur-de-lis, symbol of the aggregation, and Lotto’s lozenge logo proposed with stylish hue stuff, appearance the backdrop to the stand’s panels. The model is ghastly wood, with reflective interiors, obvious plexiglas supports and shelf units completing the stand’s features.
Priests and seminarists on the football pitch from Nov to May with Lotto kits and balls
Rome (Italy), 20 Nov 2007.- The moment edition of the Clericus Mug kicks off, the football competition for the devoted and seminarists. Lotto Sport Italia, Italian director in the manufacturing and distribution of sports footwear, clothing and accessories, confirms its role as mechanical sponsor of the 16 teams participating in the calamity.
Lotto testament servicing the balls and match kits, including shirts, shorts and socks, thereby clothing over 300 players in the competition. Lotto has as well customised the winning party’s shirts from the elementary edition, the Redemptoris Mater, with the use of a commemorative shield of the victory.
Following the progress of the inaugural edition, which took country from Feb to May 2007 and proverb the competition of 350 priests and seminarists from 51 countries from 5 continents, Lotto Sport Italia undeniable to as well sponsor the moment edition with renewed enthusiasm. The headmost Clericus Mug was easy in emotions and specialized advancements, all of which were topped off with objective play and sportsmanship, the finest values in football. The inceptive devout football mug was a bona fide competition where there was no curtailment of healthy rivalry, however which was on the contrary confined to pure entertainment and fear for the opponents and the thirst for to socialise as bit of the witty. All of which are values that are a baggage of story and the tradition of Lotto.
“Our practice in this project,” declares Alberto Landi, Marketing Employer of Lotto Sport Italia “has its roots in the gathering’s culture. Lotto has always interpreted sport as commitment, loyalty and, above all, the part that is able to cross social, political and geographical boundaries. A due thank you so,” continues Landi “to the organisers, to CSI (Centro Sportivo Italiano) and in specific His Notability Main Tarcisio Bertone for having offered us this break”.
The moment edition of the Clericus Mug kicks off on Tuesday, 20 Nov at the Marmi stadium in Rome and the ending winner testament be confident in May 2008. 7 days with 2 rounds fabricated up of 8 teams keep been arranged for the elimination sheet, which testament contend for victory washed-up to penalties. These matches testament be played on the pitches of St. Peter’s Oratory. The quarter finals and semi finals testament share city on 5 and 19 Apr respectively in the die of a unmarried match. The ending that testament decide the winning gang testament catching area on 3 May. The 3rd and 4th country ending testament action on the corresponding hour. Training at the local and/or interregional finals of the Italian CSI Expanded sort championship is up for grabs.
At the Shanghai Masters, David Ferrer, the star’s unit six tennis player, is tiring a futuristic shirt of the Kontact borderline of the Spring-Summer 2008 organization as a area preview.
Trevignano (Italy), 12 Nov 2007 - At the Tennis Masters Mug in Shanghai, Lotto Sport Italia, Italian commander in the manufacturing and distribution of sports footwear, clothing and accessories, presents, as a nature preview, a revolutionary shirt of the Kontact crowd for the Spring-Summer 2008.
The Shanghai Masters is the macrocosm's most relevant tennis detail that ends the ATP tour season, where solitary the 8 first tennis players in the cosmos can participate in the singles, further as the 8 beyond compare doubles teams. The aftereffect is an fact with extravagant media bump that grabs the worry of tennis lovers all on all sides of the apple. At the Shanghai tournament, Lotto is ad hoc with two players: the existence's unit 6 in the singles, David Ferrer, and the digit 4 in doubles, Julian Knowle.
The Italian convention supplied futuristic shirts to the Spanish prizewinner, David Ferrer, and the Austrian, Julian Knowle, manufactured in Nano Dry Tech, a hyper-technological textile obtained wound up a specific NanoSphere stop that ensures maximum breathability and a resistence during washing that is ten times superior than regular finishes. The NanoSphere stop guarantees a primary breakthrough to Lotto Nano Dry Tech in its force to absorb perspiration compared to the morals polyester while ensuring acutely cursory drying for a fixed and ever higher quality excitement of freshness and increased consolation during matches.
Kontnaked truth Contour as well stands away with its young and memorable examine because its vital varied colors, with the metallic finishes of the logos on all the models and onliest details that characterise everyone entity of clothing. It is a clear inspect, on the other hand still besides than that due to the refinement of practical solutions improved upon by the Lotto Product Evolvement Middle to lock up attractive performances to players. Kontact Borderline is the leading string for the Lotto men's congregation for Spring-Summer 2008, a limit that testament revolutionise the tennis organization with innovative graphics solutions which hold been researched to spotlight the highly practical fabrics at the forefront, also as the solo high-quality details that enrich odd garments.
The backdrop of the Shanghai Masters is the champion practicable period on which to ad hoc a preview of the recent tennis congregation, a symbol of the trade-mark's performance core where Lotto's technological analysis is expressed at the highest even. Just for this crucial instance, the advanced shirt is embellished with a fleur-de-lis on one sleeve; the badge of Florence is the symbol that distinguishes the fashion organization Lotto Leggenda. In this plan, the business wanted to hold the open in contradistinct international markets.
Treviso (Italy), 13 Sep 2007 - Nowadays, Lotto Sport Italia, Italian bellwether in the manufacturing and distribution of sports footwear, clothing and accessories, opens the advanced Lotto Store in Treviso with the presence of the Treviso Football Club club, which battles in the civic Serie B group.
The training of the players of Treviso FBC, accompanied by the coach, Giuseppe Pillon, at the opening of the 35th Lotto Store confirms the solid attachment of the sports gathering to the region and to the most representative gang on the football scene in the Veneto region.
Set away on a unmarried floor, the 370-square meter sales purpose appears as an ample, virgin interval. A distinct furnishing meaning was used, which exalts the esthetic characteristics of the products on expo.
To make sure the leading visibility is inured to the Lotto trade-mark in the conurbation, there are 4 comprehensive brightly lit window spaces in a mall-office entangled on one of Treviso's busiest traffic arteries.
The furnishing is characterised by Lotto's corporate colors: alabaster, bittersweet and atramentous. The shine gray walls administer forceful urgency to the metal furnishings and white-painted wood, and exalts the black-painted iron elements and the accessories in satin-finish steel. The cash desk is indifferent by standing absent in carmine and melanoid.
The backlit arrayal wall has a aerial visual contact and displays the footwear coupled with the store's graphics: dynamic ebon and fair images relate the tradition and innovation that Lotto symbolises down the product.
Inside the sales site, Lotto's advanced collections are already on pitch for Autumn/Winter 2007/2008 for men, women and children. The active propoundment that ranges from football to tennis, five-a-side football and running integrates with a broad liesure scope.
The Lotto Underwear collections are extremely on sale and, obsessed the durable connexion with the megalopolis's football organization, it testament again be likely to get Treviso Football merchandise as soon as it becomes available.
In Italy, the Treviso Lotto Store is the 35th to be opened later Verona and Serravalle as factor of an diligent retail aim that testament keep at until the cusp of the year.
As to overseas, the opening policy concentrates on Eastern Europe and Asia during this episode. The fresh inaugurations, in chronological composition, carry been in Ukraine, Romania and Russian federation, in which ultimate state a Lotto Store has opened its doors in one of the most crucial shopping centers in Moscow.
In the Far East, the openings carry forward, nevertheless, in Korea and China, besides as in Hong Kong, chiefly along the leading shopping streets.
Trevignano (Italy), 3 Sep 2007 - Lotto Sport Italia, Italian dean in the manufacturing and distribution of sport footwear, clothing and accessories, and Compagnia dell’Orologio Spa in Noventa di Piave jointly display that they include signed a prerrogative treaty for the manufacturing, marketing and distribution of Lotto branded watches. The treaty, which is scheduled to extreme for five years and includes international distribution, confirms the entry of the convention, led by Andrea Tomat, into the Watches & Accessories segment.
Thanks to the appreciable actuality of Compagnia dell’Orologio, Lotto Sport Italia aims to commence its own trade-mark with the Lotto Extent column with the standards of dynamism, innovation, description, Trumped-up in Italy depiction and a agony for sport, which admit always been the strengths of the Lotto trade-mark, with the just of reaching 10 million euro in the fundamental 5 years.
Established 12 years ago by Augusto Bincoletto, Compagnia dell’Orologio is a forcible convention in the Veneto province that concentrates on test and merit, and which produces approximately 700,000 watches everyone year, according to the course of action of the integrated workshop, from mould to distribution.
There are two lines for the Lotto Extent project: Active Path and Liesure Wrinkle.
Some characteristics regarding the models: analogue quartz watches with approved Japanese movements (Miyota - Citizen), steel cases, water-resistant, mineral glass, two-tiered dials, solid steel plates, wrist bands in solid steel, ticker straps in skin/canvas/PU. 2-year warrantly.
The distribution of the collections by Compagnia dell’Orologio testament be divided across colorful channels, concentrating on the specialist chronometer and jewellery channel in which the association is a marketplace big wheel, besides as the sporting and fashion channel, creation the most of the synergy with Lotto Sport Italia.
Lotto Sport Italia thereupon confirms its position as one of the most prestigious sports brands on an international calm and expresses the essence of its trade-mark and the want to always be expanded now in its forms and proof of materials with this dewy group of watches.
“I am pleased and enthusiastic approximately this fashionable project,” affirms Alberto Landi, Marketing and Memo Employer of Lotto Sport Italia, “which allows us to widen the lenghty scale of Lotto branded products by entering the timepiece sector. With Lotto Chronology, we testament be able to accompany those who choose us not alone when playing sports or during their free time, however all age lingering... on their wrist”.
“It fills me with pride and joy,” claims Augusto Bincoletto, MD of Compagnia dell’Orologio, “to possess perfected this big-league collaboration with Lotto. Furthermore, the treaty was reached with the cure of the collaboration of the firm specialised in international licensing, Carry Conscientious in Montebelluna. I am decided that my staff and I are able to contrive a group that makes the finest likely exercise of hour for sports lovers”.
The testimonial Lotto with its Zhero Gravity football boots scored the inaugural basis during yesterday's attempt entertainment of the Nerazurri against the Chinese Civic Olympic aggregation (ending aftereffect 3-0). Attached an enterprise picture of the Argentinean player published on the front include of nowadays's La Gazzetta dello Sport.
Boots under the auctioneer's hammer for the foundation
Trevignano (Italy), 26 Apr 2007 ?? To the joy of the fifteenth Italian premier group championship, Cruz doesn??t promenade, he flies! Possibly it??s exactly to underline his excitement in seventh heaven ?? as though walking on air ?? that Cruz is stressful the Zhero Gravity boot by Lotto Sport Italia, for which he is testimonial.
Italian chief in the manufacture and distribution of footwear, clothing and accessories for sport, Lotto celebrates its prizewinner by dedicating to him a Zhero Gravity boot that has been designed exactly to end Inter's fifteenth Italian premier union championship victory.
The Zhero Gravity laceless boot takes the keynote of the Italian flag, highlighting its sleek appearance with a blooming flame on the sides, the convention's flourishing coupled diamond logo. The heel is immature as well, and boasts the Italian championship shield, sealed with a blue-and-black ??15??.
The unit of these exceptional Zhero Gravity prototype boots unreal with the shield are drastically resident: exclusive three pairs, which testament be donated to Cruz. The prizewinner has certain to auction them on 24 May on the case of a charity evening organized to elevate mode for the foundation the Argentine prizewinner supports: Obra del Pastor Mario Pantaleo.
Obra del Reverend Mario Pantaleo, founded by the Italian priest of the duplicate reputation who has spent his dash among Argentina??s fortuneless, was established in the early '70s to cooperation the heads and families in the outlying resident of Buenos Aires of Gonz? lez Cat? n, which has drawn out been considered one of the most run-down areas of the Inter prizewinner??s local sovereign state.
Trevignano (Italy), 11 Apr 2007. ?? Lotto Sport Italia, the salient Italian firm in sports footwear, clothing and accessories industry and distribution, announces a licensing treaty with the Brazilian business Filon Confec?§?µes Ltda.
The treaty, which was untrue validated at a press convention held in Brazil on 10th Apr, provides for a genuine which testament let on Filon Confec?§?µes to fabricate and marketplace Lotto branded products throughout Brazil until 31st Dec 2009, with a renewal choice for a extremely 3 years.
Filon and Lotto acquire studied a product strategy which puts forward performance and sportswear party articles characterized by typically Italian technology, arrangement and taste. Also as including the Lotto international group, the lines offered may contain supplements of articles specially designed to appropriate Brazilian bazaar needs. Distribution testament be universal both nailed down the sport commerce channel and besides chiefly with greater penetration of specialized soccer stores with medium- to high-end goal customers, and wrapped up Filon??s own stores. Geographical advancement is to be focused in the middle and south of the native land in the initial episode, and testament following be spread out to remainder of the enormous province of Brazil.
The sales body is to accomplish complete sales of $US 20 million in three years (retail) and at the duplicate date emerge as the top Italian trade-mark and the cipher three trade-mark overall in the Brazilian soccer marketplace.
Filon, which has a enormous headquarters in San Paolo, was established in 1986. From the bare birth it specialized in sports clothing for soccer, to the proportions of transforming this into its core affair. Brazil is the environment??s fifth largest country in population terms, with over 185 million inhabitants, and the largest marketplace in South America. Considered the internal of soccer, the homeland has one of star??s largest segments of licensed and amateur players.
??Transplanting in Brazil is an determining breakthrough for Lotto,?? commented Andrea Tomat, Head of the state of Lotto Sport Italia. ??The combination of our product expertise and our recent companion??s coverage of the homeland??s area plus its consolidated intimacy in soccer, testament concede us to accomplish meaning results in a community which is the symbol of soccer. Positive prize for this sport is thing of Lotto??s DNA too as of Brazil??s folk ?? bounteous of its greatest stars are linked to our trade-mark nowadays, with Cafu, Dida, Doni and Amauri standing gone. I am firm that we testament soon examine the Lotto paired diamond logo in prominence in the Brazilian cooperative championship as well.??
Ancora un altro successo per gli eventi marchiati Lotto.
l V Agape di Tennis di Valencia, che si terr? dal 7 al 15 aprile, avr? come sponsor ufficiale la marca italiana di calzature, abbigliamento e accessori sportivi Lotto.
Trevignano (TV), 10 Aprile 2007.- Lotto, bigwig italiano nella produzione e distribuzione di calzature, abbigliamento e accessori sportivi, per riaffermare il suo impegno nel tennis professionistico internazionale, sar? sponsor Tecnico Ufficiale del Torneo ATP di Valencia. Nei prossimi tre anni, Lotto fornir? le scarpe ai giudici di linea, oltre che calzature, abbigliamento e accessori ai raccattapalle.
Nella ??Citt? delle Arti e delle Scienze?? la visibilit? della marca Lotto si rafforzer? ancora di pi?? grazie alla presenza di un importante stand commerciale all??interno degli impianti del torneo, dove saranno esposte non solo la collezione performance per il tennis ma anche una vasta gamma di capi, calzature e accessori sportswear destinati al cadence libero.
Per consolidare la relazione con i suoi consumatori e per confermare la sua grande attenzione verso gli appassionati di tennis, durante il torneo di Valencia Lotto realizzer? alcuni eventi speciali. I giocatori Lotto daranno appuntamento al pubblico in vari happenings: una preziosa opportunit? in cui ogni appassionato potr? avvicinarsi al suo campione.
Il V Conduct di Tennis valenciano, giunto alla sua quinta edizione, sta conquistando sempre pi?? notoriet? e seeking??anno potr? contare sulla presenza di alcune delle stelle pi?? brillanti del panorama tennistico internazionale. Tra loro gli atleti Lotto: Juan Carlos Ferrero, che vinse la prima edizione del torneo nel 2003, David Ferrer, Guillermo Garc?a L??pez e Teimuraz Gabashvili.
Ancora un altro successo per gli eventi marchiati Lotto.
Trevignano (Italy), 2 Apr 2007. ?? Julio Ricardo Cruz at Trevignano: Inter forward and Argentina public player nowadays visited Lotto Sport Italia, his mechanical sponsor because 2003.
At the Trevignano headquarters, the Argentine star met Lotto Head of the state, Andrea Tomat, and greeted all the employees. Nevertheless his tarriance was above all a precious chance to happy the side of the double-lozenge business's Trial and Step Middle.
Julio Cruz is associated with Lotto by a consanguinity that goes beyond his sponsorship, contributing with the Adulthood Middle's engineers on two critical and innovative projects.
The beginning is the determinate project Lotto is creating for the 2008 European Football Championship. The moment is the testing of differential technologies aimed at fascinating sports-footwear stability to really admirable levels. This hindmost initiative involves a road of technology evaluation and laboratory experiments, which part positive service from the invaluable contribution of such a great player as is Cruz.
After achieving bounteous successes with the most relevant teams of the Argentine championship and at international comparable with his homeland's state group, from 1997 to 2000 Julio Cruz played for Feyenoord, where he averaged over one justification every two matches and won assorted cups and championships. In 2001, the Argentine bomber trumped-up his debut in Italy's "Serie A" and, thanks to 2003, he has been draining the black-and-blue Inter strip.
With a controlling, athletic physique, he is both formidable in the air and gifted with admirable manner. The contemporary contingency of his thrilling of thousands of Inter fans was on 11 Trudge in the derby with Milan, when, lifetime on the existence for just one minute - and tiring his blue-and-white Zhero Gravity boots - Julio scored the crucial equalising grounds that paved the decisive method for the victory of the body trained by Mancini.
With 9 goals to his credit already this season, Julio has hit the back of the catch 50 times tiring the Inter jersey, in matches ranging from the Champions Cooperative, Italian Championship and Italian Mug, and can be de facto eminent of having the cool standard of minutes played and goals scored.
The Sonnyy Ericsson Accessible - one of the most prestigious tournament in efficient tennis, extremely certified as the 5th Grand Slam - is starting in just a infrequent hours. The field's top athletes testament play against everyone other on Crandon Arena's hard-court and Lotto testament be represented by well-known athletes extremely as young promises.
For the men's competition: the seeded David Ferrer, Juan Carlos Ferrero and Dominik Hrbaty, followed by Alberto Martin, Kristof Vliegen, Simone Bolelli, Teimuraz Gabashvili, Guillermo Garcia-Lopez, Nicolas Mahut and Gaston Gaudio.
In the women's competition: Francesca Schiavone, Tathiana Garbin and Martina Muller, all seeded, calm with Roberta Vinci, Maria Elena Camerin, Jelena Kostanic Tosic, Anastasiya Yakimova and Tamira Paszek.
Plan of play for Wednesday, Stride 21:
Maria Elena Camerin (ITA) vs Anastasiya Yakimova (BLR)
Guillermo Garcia Lopez (ESP) vs Ivo Karlovic (CRO)
Roberta Vinci (ITA) vs Jsick Craybas (UNITED STATES)
Tamira Paszek (AUT) vs Alicia Molik (AUS)
Simone Bolelli (ITA) vs Gael Monfils (FRA)
Alberto Martin (ESP) vs Thomas Johansson (SWE)
Kristof Vliegen (BEL) vs Pau-Henri Mathieu (FRA)
The Lotto derby between Yakimova and Camerin testament certainly be an elegant match on the 25th birthday of the Italian player. Not to be missed is Simone Bolelli's match: the 21 year-old Italian, ranked 113, is entering for the beginning chronology in his job a Masters Series' leading allure.
Waltham (MA, UNITED STATES) 16 Walk 2007.-- Etonic Worldwide has chosen production veteran Tom Elwell to be the convention's beside CEO.
Elwell comes to Etonic with over 30 years of doing in the footwear and golf industries. Mizuno UNITED STATES's vise head of the state and universal administrator of the Athletic Division, Elwell is widely credited with having built Mizuno's scientific running career in North and South America to the third highest handwriting in its sort. He oversees Mizuno's specialized running pursuit extremely as Mizuno's South American episode. Prior to his epoch at Mizuno, Elwell held senior positions at Brooks and Adidas and spent 16 years at Etonic. Elwell started his calling as a PGA golf efficient.
Lotto Cash Investment, a unit of Italy-based Lotto Sport Italia S.p.A., purchased Etonic in slow 2006 from a category of private investors.
"Tom Elwell was our basic election to be the alongside CEO of Etonic," said Andrea Tomat, CEO of Lotto and Chairman of Etonic. "He is a proven trade-mark builder with expertise in sales, product addition, and marketing, which are our top priorities at Etonic. We fall for he testament constitute a costly contribution to building the trade-mark globally."
"I quality as though I am ultimate residence to the trade-mark, inclined my prior anecdote at Etonic," said Elwell. "I am trustworthy and enthusiastic approximately building the Etonic trade-mark during its coming period of advance."
Etonic's contemporary CEO, Tom Seeman, was branch of the ownership assemblage which purchased Etonic from Spalding in 2003, turned the episode on all sides of, and sold it to Lotto in dilatory 2006. He testament join Etonic's Board of Directors.
Founded in 1876 by Charles Eaton and headquartered in Waltham, Massachusetts, Etonic builds footwear based on specialist innovation, superior kind and time to come consolation. Etonic offers men's and women's footwear and accessories for golf, bowling, running and walking.
For info on Etonic log onto www.etonic.com.
After a 3-year absence, Lotto Sport Italia returns to the Micam shoe detached in Milan to manifest its Lotto Leggenda Fall/Winter 2007/2008 assemblage. From 15 to 18 Hike, Lotto testament accept its visitors in Pavilion 6, stand F09 F11, which is designed with an initial graphics with frosted and gold shades. Lotto Leggenda's shoes testament be displayed on grid walls on three sides of the stand to accord maximum light to the booth, giving visitors the extent to blop in on the star of Lotto Leggenda, surrounding themselves with all the new models for the upcoming season.
Opening of the detached:
On the contingency of Micam, Lotto Sport Italia has deliberate an leading advertising crusade on 15 Stride in Municipality, one of Milan's most critical complimentary press. The Stadio 90 Gentlewoman shoes with the Polo Leggenda testament be the protagonists on the inside front comprehend and the Newk Giglio Metal sneaker with the testimonial Luca Toni on the back comprehend. This initiative is chip of a sign strategy which aims to accession the visibility of the Lotto Leggenda products with its consumer and commerce.
Verona (Italy), 8 Parade 2007.- Lotto Sport Italia, the Italian captain in the industry and distribution of sports footwear, clothing and accessories, inaugurates the inexperienced Lotto Store in the love of the Veronese municipality which is family to the champions of Chievo.
The filled A.C. ChievoVerona group and its managers are expected at tonight's inauguration from 7 pm onwards.
The fashionable store extends over 200 sq. m. on one unmarried floor, where the sports area of the Lotto collections is to be inaugurate, ranging from pure performance (football, five-a-side football, tennis and running) to liesure wear, for men, women and kids. The original Lotto Underwear collections testament as well be available in the store's assortment.
Another inborn of the Lotto Store in Verona: the earth with products created particularly for Chievo.
Six doozer glass windows dream up big emotional hit in the store, characterized by expressly consistent lighting and a fitting-out that takes up the colors that are differentiating of the trade-mark - blush, gray and dusky - played against the example of a laminated gray floor, pale gray walls, furniture untrue of metal and caucasian lacquered wood, vertical components in murky painted iron and satin-finish steel accessories. The globe is dominated by a back-lit wall that displays the footwear, the cash-desk block and posters of the trade-mark's different notice invent, with ebony and immaculate pictures of able-bodied visual results, which break down the trade-mark's prestigious tradition and fixed test for innovation.
The big-league Veronese address brings the cipher of Lotto stores presently trading in Italy to 33, frank or managed washed-up franchisees.
This inexperienced opening consolidates the trade-mark's presence in Italy and forms division of the broader international retail angle whose site is to strengthen Lotto's equivalent in those export markets in which the trade-mark is already in process and recognized on the one fist, and to accumulation high-reaching visibility especially in distinct emerging markets on the other. Indeed, in Asia the openings draw out in China, India and Korea, while in Russian federation, Romania and the Ukraine Lotto already has another than 10 single-brand stores per homeland.
The visibility and trade-mark awareness of Lotto is rising in Argentina. On account of the Lotto licensee Indepro, the paired diamond logo is already associated to burly names of the Argentinean football with sponsorship agreements signed with three elementary division teams: Club Atletico San Lorenzo de Almagre, Argentinos Juniors, respectively ranked moment and third in the championship, and Quilmes Atletico Club.
Furthermore, Lotto's trade-mark effigy is strengthened by reason of fortuitous testimonials playing in Argentina's Primera Division,such as
- Malinga Gim?©nez, contemporary top goalscorer and forward of San Lorenzo and of the Bolivian state line-up,
- Sergio Orteman, midfielder of Boca Juniors and of Paraguay's state body
- Ezequiel Lavezzi, defender of San Lorenzo and of Argentina's federal faction
- Adrian Gonzalez, midfielder of Nueva Chicago
- Ruben Sambueza, forward of River Plate.
On the contingency of the opening of the virgin Lotto Store in Verona on 8 Pace, 150 bus stops of the metropolis testament be dressed with a clearly recognizable billboard crusade. In truth, from 5 to 19 Trudge, Verona testament be the episode of the latest clever solution that the collection is launching for communicating to the consumer the opening of the store committed to the Lotto collections.
PT Mitra Adiperkasa, the Lotto licensee for Indonesia has signed a sponsorship treaty with Persik-Kediri, one of the culminating football teams based in East Java with two civic players in the party. Persik were civic coalition champions in 2006 and won the Indonesian coalition competition twice in the elapsed. The club has an substantial symbol of die-hard soccer supporters in its hometown of Kediri and is sponsored and escape by the Mayor of Kediri. Lotto expects an exemplary trade-mark visibility from this treaty and to objective a footprint in the Indonesian soccer earth.
Trevignano (Italy), 20 Feb 2007 - Lotto Sport Italia, the salient Italian collection in the manufacture and distribution of sporting footwear, clothing and accessories, has signed a current sponsorship treaty for 18 football teams bewitching detail in the Clericus Mug - the antecedent championship for priests and trainee priests/seminarians.
Lotto testament favor the balls and the strips which approximately 300 players testament wear during the matches. For the Vatican aggregation, Lotto has personalised the 'Magma' Jersey, a top-in-the-range part in their football troop, in the colors of the Papal flag. It testament be a rare blend of the Lotto double-diamand logo, the crossed keys surmounted by the Pope's tiara, and the Vatican Megalopolis seal.
The front 11-a-side football championship testament be among students of colleges, universities and the Papal Seminaries of Rome and the surrounding province, and is continuance promoted by CSI ("Centro Sportivo Italiano"). Paramount Tarcisio Bertone assign forward the aim of the Clericus Mug in Genoa at the presentation of the club season. A appetent sport fanatic and football fan himself, the Principal underlined that this is not a round of church recreation matches nevertheless a macrocosm mug in its own honest, involving players from 37 countries.
The football regulations testament manipulate some exceptions, liking the one-minute time-out code per contingent per match, and the downcast card, which sends off players for 5 minutes for earnest fouls or direct. Liable the teams' essay, such a degree should be superfluous nevertheless forging predictions when it comes to football is always hazardous. Everyone half testament carry on 30 minutes, allowing for "flying" substitutions and the opportunity of unlimited player changes.
The elimination rounds of the Clericus Mug carry on seven match days with two tables of nine teams contending for places in the semi finals, with goals galore and penalties whether cardinal. The ahead match testament kick off in Rome on 24 Feb. The semi finals testament be divided into outside and habitation legs, on 5 and 19 May respectively. The ending days testament be 7 June, with the match deciding third and fourth apartment, and then the 9th, for the Grand Ending. The winners testament pep on to compete in the district and/or inter-regional finals of the Italian CSI "Accessible" championship.
'We are thrilled, says Alberto Landi, Marketing Employer of Lotto Sport Italia 'to agency such an initiative aimed at enhancing the awareness of Equitable Play in sport, chiefly in a Feb glaring by events that annex undermined football's philosophy. Lotto sees sport and its disciplines as lifetime approximately commitment, genuiney and rectitude. And the Clericus Mug certainly sums up all such hot property sample.'
On 18th Feb Costa Rica and Panama's state teams, both sponsored by Lotto, played the ending match of the UNCAF's Mug, the international tournament which every two years crowns Central American football champions. The Costa Rican players won 4-1 on penalty kicks. "Los Ticos" had already won 5 of the 8 former editions and reached the second-place twice. Both Lotto teams disciplined to the "2007 Gold Mug" games: the showpiece deed in Central and North American football which testament obtain country in June in the UNITED STATES.
Stylus Collection, the Korean licensee for Lotto, has signed a sponsorship treaty with two teams of the K-League: Dae-Jeon Citizen and Dae-Gu FC. Lotto testament service to the teams apparel and accessories for matches, experience sessions and free time, from 1st January 2007 completed the stop of Dec 2008.
Lotto had already successfully sponsored Dae-Jeon Citizen in the bygone and is at once expecting a extensive trade-mark visibility. The club, whose reputation is "purple crew", won the 2001 Korean FA Mug and classified 10th in the remain South-Korean championship.
Dae-Gu is the third biggest municipality in Korea and its football club was founded single in 2003. The squad reached in 2005 the 3rd position in the governmental championship and won the Tong-Yoong Mug at the end year.
Trevignano (Italy), 12th Feb 2007. The sponsorship treaty between Lotto Sport Italia and OGC Charming has been officially announced Saturday at a press convention held at the club's headquarters. The business agreement testament be genuine from 1st July 2007 to 30th June 2012.
By consideration of this treaty Lotto testament eventually be the Copacetic faction's practical sponsor and endorsed supplier. The Italian trade-mark testament ergo servicing all OGC Copacetic teams - from the front side to the youth teams - with clothing and accessories for matches, knowledge sessions and liesure wear.
Lotto has already been a companion of the club in the bygone, and is satisfied to be collaborating with this immensely colossal prepatent French club once again. OGC Cultured, besides published as 'Les Aiglons' (the Eaglets), was established in 1904 and is a legendary club, which boasts a lenghty novel.
The conurbation of Ok has always lived according to its club's tread, however at once exceeding than ever before there is a consummate union between the exorbitant supporters limited and the club.
As of hard by week, the Lotto Proof and System Middle testament be working in collaboration with OGC Commendable to generate the C??te d'Azur line-up's recent collections. Scientific dummy and the genius of the materials testament naturally be emphasised in classification to optimize the players' performance and consolation.
For Jacques Deschang, Commercial and Marketing Employer of Lotto France, this treaty is evaluation of Lotto's ever-increasing consequence in soccer at both public and international levels. "We are in reality satisfied to link our trade-mark with this French club which has always championed tradition, level and affection for soccer. For us, the future seasons testament be opportunities to practice electrifying dissimilar adventures in the French Ligue 1 calm with Approved," explained Deschang.
The Lotto forward Mirko Vucinic scored a extensive grounds for yesterday's AS Roma victory over Siena. The Montenegro player scored his fundamental mark for the Roma club with his Zhero Gravity football shoes.
In excellence of the treaty, Lotto, buttoned up its licensee Kanematsu Textile Collection, testament work to the J-league party apparel and accessories for matches, knowledge sessions and free time from 1st Feb 2007 washed-up the foot of January 2009. Omiya Ardija was promoted to the Japanese first off division carry on of the 2004 season and finished the 2006 season ranked no 12. The hometown of the body, Omiya, is a ward of Saitama, located genuine adjacent to Tokyo.
Because the collaboration with the International Representation Middle, Lotto testament be current in one of the most primary squares of Treviso's megalopolis middle with a highly visible product arrayal featuring the Newk Civis shoe example and the Polo Giglio of the FW06 Lotto Leggenda aggregation. This meaningful project testament confess Lotto an exigent visibility from 25 January to 8 Feb.
The Under 20 crew of Panama, sponsored by Lotto, just adept for the Ending Tournament to be played in Canada (Montreal, Ottawa, Toronto, etc.) from 30 June to 22 July 2007.
The qualifying matches epigram the Lotto side playing against Guatemala, Haiti and the UNITED STATES. Panama booked their third consecutive qualification at the FIFA U-20 Heavenly body Mug finishing second-place in their aggregation match.
Trevignano (Italy), 23 January 2007 - Proving its bona fide sports society universe once again, Lotto Sport Italia has signed another specialist sponsorship treaty, joining the Liquigas Side family. This epoch the sponsorship is for bicycle racing, a sport whose emblems are devotion and sacrifices fictional in its nickname. With this treaty, Lotto has dedicated to provide the Liquigas Pair with scientific after-race materials, clothing, footwear and accessories for the solid of 2007. Liquigas is Italy's meaningful society in LPG distribution and has been the individual sponsor of the Liquigas Pro Tour side by reason of 2005. The squad includes Filippo Pozzato, the winner of latest year's Milan-San Remo relay, Danilo Di Luca, and Enrico Gasparotto, winner of the 2005 Italian championship. Lotto's banal diamond logo testament come forth on the duo's flagships and Lotto testament too utility its after-race materials. Sartorial articles, scientific materials and general fibres are the hallmarks of Lotto's dedication to promoting the "specious in Italy" style. Track suits, polo shirts, sweatshirts, blousons, waistcoats, shirts and bermudas admit been specially designed, and are characterized by the slim fit which enhances the cyclists' bodies, and control to reality combined with solo doodle. "This is a large fitness for our partnership and it testament spare us to figure and popularize the typically Italian style of our collections and our eagerness for the creation of sport," commented Roberto Carpignani, Sales Director for Italy in Lotto Sport Italia. "The cyclists testament wear articles that include been specially created to appropriate their needs. They testament besides wear Lotto's modern technology running shoe: Syn-Pulse, a uncommon base which provides exceptional stability and cushioning, and is the fruit of a revolutionary proof project carried absent in Lotto's laboratories."
The Italian sportswear society Lotto Sport Italia and Borussia M??¶nchengladbach include renewed in advance their sponsorship treaty, due to edge endure of the 2007/2008 championship, for a very five years until 2013.
By consideration of the renewal, Lotto testament advantage the sportswear and accessories to be used in matches, participation and representative events. This renewed treaty between Lotto and Borussia is not just a sponsorship deal on the contrary is structured as a factual association that testament behold the two companies advance besides synergies at the commercial exact extremely as latest product lines.
Lotto has announced the au courant sponsorship agreements signed with Kristof Vliegen and Tamira Paszek, essential as of alongside year.
For the consequent three years the two tennis players testament play stressful Lotto footwear, attire and accessories. The agreements are the countdown of constructive collaboration between the players and the Italian business; absolutely, the alliance testament not be community to the mere overhaul of materials however further includes the athletes' concentrated contribution toward the boost of Lotto's specialist products.
Born in Maaseik, Belgium in June 1982, Kristof Vliegen began playing at the hour of six and is currently the numeral one player in Belgium. Throughout this extreme year he has achieved discrete auspicious results, proving his huge abeyant. In 2006, he reached the quarter-finals in Stockholm (SWE) and in San Jos?© (UNITED STATES), semi-finals in Chennai (IND), Memphis (UNITED STATES) and Halle (GER), and finals in Munich (GER) and Stockholm (SWE) in doubles. In the foregone year, he has climbed 52 positions in the ATP ranking, presenting himself as the advanced vow of environment tennis.
Born in Dornbirn, Austria in Dec 1990, Tamira Paszek began her tennis vocation at the generation of four-and-a-half. With her experience in the Wimbledon girls' singles ending, the Austrian tennis player gained affliction worldwide for the first off epoch by demonstrating her gigantic viable. In 2006, she reached the girls' unmarried ending of the US Disclosed and in Sept, since her victory at the WTA tournament in Portoroz, Slovenia, she earned her biggest arrival. Tamira, at the lifetime of 16, is the seventh-youngest winner of a WTA Tour tournament.
Vliegen and Tamira's arrival at Lotto confirms the care the corporation has always focused on younger tennis players, on whom it has always invested momentous wealth and obtained prestigious results.
Efficacious evening at the accident held extreme Thursday in Milan with the presence of Inter forward Julio Cruz and his Zhero Gravity shoes. De facto, a bulky assemblage of curious supporters has peopled the Lotto store already in the early afternoon. The television channel Sky Italia was besides ad hoc and transmitted in disparate occasions an lingering reportage of the deed, thus offering to our trade-mark and products an primary visibility.
Extreme Friday, the Panathinaikos FC defender Nasief Morris met a ample congregation of fans upon his arrival at the Intersport store located at The Mall in Athens. In truth, the player was available for an autograph and picture session with his supporters. The head fortunate hundred fans were offered a Lotto miniball signed by the player. The most salient Greek media representatives were and in duration.
The use is to paired turnover in three years.
Trevignano (Italy), 29 Nov 2006.- Lotto Sport Italia, apple big wheel in the industry of scientific footwear for football and tennis, announces its acquisition of Etonic, a above US shoe manufacturer for running, golf, bowling and walking.
The acquisition allows Lotto to significantly strengthen its US bazaar position by bringing an exceptional and well-known trade-mark within its portfolio. According to a advanced glance at, Etonic is in truth one of the best-known sports footwear brands among US consumers, and has succeeded in fitting undisputed director in the segments of golf and bowling. In the running segment, Etonic is quickly regaining the prestigious positions it held in the bygone. In 2006, the Jepara shoe was judged beyond compare on the by the editorial staff at Running Network. Etonic has very presented a walking organization of bulky ask to erect positions of headship in a marketplace payment approximately 500 million dollars in the Usa alone.
Etonic is without question a historic trade-mark in the macrocosm of sneakers. Founded in 1876 in Brockton, Massachusetts, it had always been considered as a strongly innovative gathering. After a lackluster extent during its preceding administration amplitude, in 2003 it was acquired by a class of managers and has quickly moved on. The results own been instant: in 2006, with a lifetime of over 45% on the preceding year, the society is allot to arrive sales of just under 30 million dollars.
Its products, all in the mid-to-high reward reach, stretch a country-wide distribution in the Usa, above all in stores offering highly ace and specialized wear in the respective sport worlds.
Owing to this determining action, the collection led by Andrea Tomat (who testament be remodelled besides Head of the state of Etonic) testament hence be able to add brand-new sectors of excellence to those of football and tennis, where Lotto is away among the area's leaders.
Crucial synergies are expected further in distribution, as Lotto testament bring the Etonic trade-mark and products into Europe, by exploiting its sales network. At the duplicate continuance - from the deadline of 2007 - Lotto's products testament be marketed and distributed in the US by the operations place up of Etonic.
The gamut of Etonic products is thoroughly supplementary to that of Lotto's without any overlap - stated Andrea Tomat, Head of the state of Lotto Sport Italia SpA. On the other hand, I'm confident we testament create substantial synergies between the innovative solutions introduced by Lotto in its chosen markets and those developed by Etonic, which has always enjoyed the label of life an R&D chief.
I am exceptionally pleased with this acquisition - continued Tomat. We can count on a top-class state squad, which succeeded in relaunching the trade-mark in a short eternity span and which I am positive testament capture Etonic to the highest equivalent.
Having reached our contemporary chapter of vitality - said Thomas W. Seeman, CEO of Etonic - it was necessitous for Etonic to treasure a salient industrial companion able to facilitate our boost development in the US and propoundment us the opportunity of gaining active access to different markets".
Trevignano (Italy), 10 Oct 2006. - The antecedent six months of 2006 obtain confirmed continuance expectations for Lotto Sport Italia. Up to 30 June, sales of Lotto trade-mark products reached 132.5 million euros compared to the 117.7 million euros in 2005.
Abounding were the elements that brought approximately this by-product: the Italian marketplace's recovery, the progressive implementation of the internationalisation channels, product assortment and efforts in the earth of notice.
After a prolonged space of stability, the bazaar in Italy recorded a boost percentage of 5% and represents 28% of the complete sales.
The recorded performance was influenced by useful results both in Europe, which increased 14% as a total, and in Asia and the American continent, which grew 18% altogether.
A specific boost was received not one from Mediterranean countries -ever the Italian convention's core function, noting the lifetime of France ( 6%) and Spain ( 10%)-; consequent far-reaching investments imaginary, capital results were again obtained from some Northern European markets such as Germany ( 27%), Holland ( 93%) and Austria ( 64%).
Strengthening of the distribution network brought approximately expansion both in Eastern Europe, led by Romania ( 48%) and Serbia ( 224%), and in Africa-Middle East with Algeria ( 129%) and Saudi Arabia ( 25%).
In terms of product assortment, apparel takes 56% of sales, shoes 40%, and the remaining percentage of 4% goes to accessories. The greatest evolvement was recorded in the elementary sort ( 14%) because an expansion in the liesure sector in a momentous symbol of markets.
Among the society's core biz, the crowns football as its most acknowledged sector ( 20%) in specific the Macrocosm Mug project and Zhero Gravity, the headmost laceless football boot in the microcosm. Five-a-side football and tennis remained fixed and, stable with football, generated 45% of Lotto sales.
The running sector is on the rise ( 24%), and the plentiful free time sector is too up ( 7%), which represents nearly half the sales.
This info is the reason for a 2006 that shows aerial vow for Lotto Sport Italia: "Closing estimates display nature sales approximately 270 million euros"- affirms Andrea Tomat, Head of the state and CEO - "with an expected lifetime of 5%. Ardent marketing activities this year, divided between sports sponsorships and advertising campaigns, featuring Sphere Mug prizewinner Luca Toni, was rewarded by the . The visibility of the trade-mark and its products reinforced Lotto's role as a top trade-mark not onliest for activewear on the other hand besides for leisurewear."
Within the mode of able internationalisation, the licence treaty signed with Pro Italy Speck for the Mexican mart is exceptionally expressing. The licensee is chip of the prestigious Amusement fair?¬ assemblage -by far the most big-league chain of sports article stores in the homeland. The expansion aim envisages an boost in Lotto trade-mark sales from the now 10 to a turnover of 20 million USD in three years. A model aggressive marketing method consisting of the sponsorship of two brand-new fundamental division teams that testament join the ranks of the prestigious Pumas de la UNAM is currently in the agenda.
"The head signs of sales for 2007 are encouraging" - continues Andrea Tomat - "with orders in measure for the summer season increased by 20%. We expect the firm's performance testament boost as well in the prospect years".
Lotto testimonial Alona Bondarenko (Ukraine) won her antecedent activity WTA Tour singles designation with a 6-3, 6-2 victory against Francesca Schiavone (Italy). The 22-year-old Ukrainian appeared in her moment tour ending (succeeding 2005 in Hyderabad/IND) and is these days record a recent career-high ranking of no. 33.
The international exhibition "Dal Football al calcio" organised by the non-profit partnership of William Bottigelli testament be held from 30 Sept to 8 Oct in Piacenza (Italy). The point of the firm, headed by former Italian line-up player Eusebio Di Francesco, is to pass capable aid to children all over the terrene who are suffering from illness, malnutrition and economical difficulties.
On this case, the uniforms of Ukraine and Serbia & Montenegro too as the Zhero Gravity football boots testament be exposed. Ultimate of the exhibition all the Lotto products testament be auctioned to stand means for the kids.
Two Lotto teams testament be fighting this weekend for a city in the Davis Mug Globe Bundle. The teams of Serbia & Montenegro and Austria testament wear the authorized Lotto Davis Mug uniform and testament face Switzerland and Mexico respectively.
For the moment consecutive year, Lotto is "Validated Supplier" of the Sunfeast Exposed which is held in Kolkata from 18 to 24 Sep 2006. By reason of its licensee Sierra, Lotto is supplying apparel, shoes and accessories to the staff, umpires, linesmen and ballboys. Indian star and Lotto player Sania Mirza is due to play nowadays the singles quarterfinals and the doubles semifinals.
Fed Mug by BNP Paribas - Ending, Charleroi (BEL)
Italy captured its beginning Fed Mug term on Sunday captivating down former prizewinner Belgium 3-2 in the championship ending. The winner was certain by a ample doubles match, won by Francesca Schiavone and Lotto player Roberta Vinci 3-6, 6-2, 2-0 after Justine Henin-Hardenne had to retire due to knee problems.
The Italian squad of head and Lotto testimonial Corrado Barazzutti hog won their head Fed Mug trophy thanks to the exit of the competition in 1963.
Udine, 13 Sept 2006.- During the presentation of the inexperienced Udinese squad to fans, the advanced uniforms untrue by Lotto Sport Italia for the 2006-2007 championship were besides presented.
The Italian sportswear association, acting as Practical Sponsor and Accredited Supplier until 2010, testament arrange Udinese Calcio with the apparel and accessories for the matches, participation sessions and free time for the top contingent too as for the junior teams.
The Udine company's Leading Sponsor testament be Gaud?¬, a Modena-based leisurewear trade-mark, which testament come out on the shirts with Lotto, representing an all-Italian winning brace.
As on preceding years, the uniforms were specious by Lotto in rapid collaboration with Udinese Calcio. In specific, the early shirt sports a slightly V-shaped neck and has brunet and ashen stripes with a slightly blazing backwash that gives it a decidedly aggressive contemplation. The shorts and the socks are of a unmarried hue coordinated with the shirt.
The moment and third shirts further acquire an equally innovative contemplate, reflecting the Magma project, Lotto's dissimilar optics for football shirts. It is a notion that debuted during the Macrocosm Mug in Germany and which has been reproduced for Udinese's uniforms.
Specifically, the moment and third uniform shirts hold seven points untrue of elasticised poly mesh, maximising breathability whilst at the equivalent extent manufacture their diagram one and captivating. The optical aftermath is certainly striking as the points converge centrally, where the body shield and the Leading Sponsor's and Lotto's logos are positioned.
The uniforms are fictional of Poly Tech Stretch, an hugely lightweight, breathable elasticised cloth that ensures maximum consolation and the least immensity of tiredness during play.
The colors chosen for the uniforms deference tradition: dingy with gold inserts for the moment shirt, gloomy with caucasian inserts for the third. The shorts and socks are hue coordinated with the shirts.
The different Magma shirt of the Spring/Summer 2007 class unreal his debut yesterday at the US Unbolted. The Lotto testimonial Juan Carlos Ferrero, exhausting the dissimilar SS07 tennis apparel column, showed a excessive physical action beating George Bastl (SUI) 7-5 6-4 3-6 6-3 in the front round leaving isolated one establish to his foe. Ferrero testament face Frenchman Gicquel in the moment round.
Lotto testimonial, Juan Carlos Ferrero, reached the ending of Cincinnati Masters by beating moment seed Rafael Nadal and then Tommy Robredo.
Congratulations to the recently signed tennis player, who gained 13 positions on the ATP ranking, so fitting amount 18 in the field.
We are satisfied to publicize that the Lotto shop based in Shanghai's prestigious branch store Fresh Sphere Complete Consumption Circle NWCCC has been named the first-class counter in the front half year of 2006. This love is liable by the NWCCC branch store twice a year with the practice of all its shops.
A monthly sales augmentation of 15% to 20%, an eye-catching shop design, a disinfected world besides as an accurate work own been the reasons for the assignment of this decisive award.
Congratulations for this big league achievement.
Trevignano (Italy), 24 July 2006 - Not just a sponsor for football on the contrary further a tennis sponsor. After the edge of a bulky Macrocosm Mug, which witnessed the raising of the globe mug by three athletes fatiguing Lotto football shoes (Luca Toni, Mauro Camoranesi and Simone Perrotta), Lotto Sport Italia focuses on tennis with current and relevant deals. Actually, at once a sponsorship treaty between Lotto and Spanish tennis player Juan Carlos Ferrero was signed at the Italian sportswear collection's headquarters.
The Spanish tennis player, ranked twenty-seven in ATP, testament play all his abutting tournaments tiring Lotto footwear, attire and accessories. A three-year business agreement process the originate of fruitful cooperation between the Spanish tennis player and the Italian sportswear convention that testament demand not matchless the servicing of gear on the other hand very the player's burning contribution in the step of the performance products.
During his visitation to the late sponsor's headquarters, Ferrero met with Andrea Tomat, Lotto Head of the state, who took work of the big break to officially award the tennis player the footwear pattern Ferrero testament wear this week on the carmine clay court of the ATP Croatia Conduct Tournament in Umag.
In the extreme scarce years, Juan Carlos Ferrero, born in Onteniente, Spain in Feb 1980, has attained leading recognition in tennis courts worldwide: a dominating figure at the Davis Mug in 2000; victory at the Dubai, Estoril, Barcelona and Rome Tournaments in 2001; winner in Hong Kong and Montecarlo in 2002; the 2003 killing at Roland Garros; a finalist at the 2003 US Agape and, in the identical year, quantity one in the ATP ranking.
Juan Carlos Ferrero is one of the original considerable tennis players of the Spanish college and as of at the moment he's been added to the prestigious file of Lotto international stars.
Since the treaty with the Iberian tennis player, Lotto has again be remodelled the Authenticated Practical Sponsor of the "Juan Carlos Ferrero Equelite Tennis School", one of the existence's boss tennis schools, where manifold young champions train.
Founded by Ferrero near the megalopolis of Alicante, the faculty trains distinct tennis racquet stars, who choose the faculty to prepare for the most critical tournaments. Lotto's practical sponsorship, which testament latest until the neb of 2009, envisages the overhaul of footwear, attire and accessories for all the academy's instructors. What is more, Lotto testament be manifest in all the experience courts with banners at the sidelines.
As a as well confirmation of the Italian sports trade-mark's commitment in international crackerjack tennis, Lotto testament be the Authenticated Scientific Sponsor at the Valencia ATP Tournament, which testament be held in Apr 2007. Lotto testament utility the staff, referees, linesmen and ball boys with attire, footwear and accessories for the closest three years. The sports trade-mark's visibility on tennis courts testament dilate extremely by setting up commercial stands where the abundant scope of Lotto tennis too as sportswear collections testament be on bravura.
The Azzurri won the FIFA Cosmos Mug for the fourth age after holding their nerves in a dramatic penalty shoot-out. It was the first off epoch Italy had won a penalty shoot-out in four attempts and it has handed Marcello Lippi's men a fourth Heavenly body Mug coronet to locate alongside victories in 1934, 1938 and 1982. Italy, with a 0-3 draw up in Apple Mug shootouts - it adrift the 1994 ending against Brazil, in the matchless preceding ending shootout, a 1990 semi-final against Argentina, and a 1998-quarter-final against France - this allotment was faultless from the spot. Fireworks proclaiming a fourth FIFA Terrene Mug for Italy exploded into the nigrous skies above the Olympiastadion as the Azzurri bust began, leaving France to its own thoughts. Italy edged one Trophy endure Brazil in the pantheon of FIFA Terrene Mug winners.
Italy's Luca Toni is the virgin in a limit of strikers who acquire tasted FIFA Nature Mug consummation after an odyssey which has earned them the unwanted tag of journeyman ace. The 29-year-old Fiorentina forward's brace in the impressive 3-0 victory over Ukraine in Friday's quarter-final completed a rise to the top that has taken in nine clubs in 12 years. On the other hand three blooming seasons at headmost Palermo and then Fiorentina axiom his reverie of playing at the FIFA Earth Mug come dependable and he repaid Italy coach Marcello Lippi's judgement in style against the Ukrainians. During the match against Ukraine Luca Toni scored his first off Cosmos Mug goals with Zhero Evolution!
Lotto Sport Italia S.p.A. has closed 2005 in a passable means, however the downturn in the Italian bazaar which has curbed the advance of the trade-mark. With complete sales of 257 million euro, the Society has managed to conceive up for the less than enthralling performance of the pet marketplace with its export markets. The cusp completion for the bygone financial year is so in edge with the 2004 results, nevertheless in the aggregate the Collection is speeding up its internationalization. The discipline generated once again in 2005 has been translated into an accumulation in orders and turnover in 2006 - a year in which choice recovery in the expansion means is foreseen.
"2005 was a besides consuming year for Firm activities," declared Andrea Tomat, Head of the state and CEO of the Collection. "Inspired by the spirit to contrast the depression with the utmost impact, we acquire continued along the route to internationalization while at the corresponding allotment giving glowing to assorted projects which are the fruits of our Trial and System branch??s bullwork. The most meaning was undoubtedly the depart of Zhero Gravity, the inaugural lace-less football shoe in the version of this sport, a veritable technological revolution and a landmark in the developmental processes of products for sports professionals. Of identical caliber for repercussions in terms of marketplace opportunities, was the begin of the high-end liesure footwear and apparel organization named Lotto Leggenda, intended for a selected clientele in the non-sports sector. As regards the increased intensity of our trade-mark presence overseas, we own signed latest commercial agreements such as the joint-venture in China and modern distribution agreements in Taiwan, Indonesia, Malaysia, Singapore, Vietnam and Australia - a presence which reflects the diligent penetration and positioning being in Asia. At the corresponding bit, the setting up of the joint-venture in the UNITED STATES is division of a project aimed at relaunching our trade-mark in the earth of American sportswear".
In 2005, the most decisive geographical globe for Lotto sales was Europe once again, with Italy vitality the character one marketplace accounting for 26% of complete sales. In the central universe, crucial continuation of the bazaar position in Germany and Spain coincided with passable lifetime in Austria ( 3%) and France ( 5%), and eloquent expansion in Belgium and Holland which achieved 44% and 26% respectively. Results were again perfect in Greece ( 29%) and Turkey ( 62%). The countries of Eastern Europe corner besides been strengthened, with a quantity of markets exhibiting coupled digit duration (Romania, Slovakia and and Slovenia).
Europe accounts for 67% of the complete sales turnover, Africa ?? Centre East for 5%, the Americas 13% and lastly Asia and Oceania 15%. As has been explained, over the plan of the elapsed two years the foundations keep been laid for a progressively increasing contribution of both European countries ?? and and expressly those in the Mediterranean universe ?? and non-European areas. On this topic, the results achieved in India are satisfying - Lotto has generated a turnover of and than ??3 million in just twelve months. Similarly in Japan, exceptional results include been achieved with a 26% access in turnover on the preceding extent. As regards the Americas, agreeable results annex been achieved in Columbia and Chile.
The product sort subdivision between footwear (44%), apparel (51%) and accessories (5%) has remained essentially unchanged. Football and five-a-side football are the valuable categories, followed by tennis and running. The liesure segment has grown and at the moment represents at least 50% of the complete, however as already explained there are prospects for expansion in this segment. Exceptional results ( 8%) acquire been achieved for sales of Lotto trade-mark non-core products (faculty and stationery, underwear and make-up) which hog reached 6.5 million euro. The make-up contour developed by the Italian gathering Weruska & Joel exactly in 2005, has been largely champion at the international alike.
"Looking at 2006, the signals are complete," Tomat confirmed. "Orders are clearly growing. In the European markets the 2006 summer season has closed with an elaboration of 11%, while we recorded 17% for the winter season. Reasons last this accomplishment add the upswing in the Italian , the besides boost accustomed to exports, the Microcosm Mug with the Zhero Gravity project, and the strengthening of our offering in the sportswear sphere."
In 2006, the Gathering aims to accomplish the start worth of ??270 million by again focusing on innovation, creativity and its Italian drawing. In the moment half of the year, besides additions to the Business staff are foreseen in course to strengthen the American project. This specific project is the ensuing dare sphere in the Society??s plans, else largely considering of the values which the trade-mark testament be able to spread, not one in performance products on the other hand above all in the liesure sphere.
Tomat continued, "Sportswear is the competitive arena in which we require to burgeon and carve away an far-reaching role for ourselves, by passing the trade-mark profit on to the customer just as we enjoy already done with its performance. To this butt end we are planning synergistic activities in the sign course. These testament scrutinize the illumination as of the moment half of the year, with a media crusade in which we purpose to build our sports testimonials ?? and antecedent of all the striker Luca Toni ?? icons not onliest of specialist products and Italian technology, on the other hand above all icons of liesure wear and the Italian lifestyle."
"Five years ago my end was to cut this trade-mark over the 500 million euro turnover doorstep. We annex tackled unfavorable circumstances which obtain caused a slowdown in want. On the contrary at the corresponding continuance we acquire continued to effort with bustle, and like now - amassed than ever before - I consider that we can contemplate optimistically at this mission as I hold we own all the prerequisites for achieving it by 2010. The happening year testament ante up us a head sign of our eventual capabilities," concluded Tomat.
Trevignano (Italy)/Jakarta (Indonesia), 2 Tread 2006.- The Italian sportswear corporation Lotto Sport Italia has appointed PT Mitra Adiperkasa Tbk (MAP) as its exclusive licensee for Indonesia until 31 Dec 2010. The dissimilar licensing business agreement was announced yesterday at a press convention in Jakarta cool with the Existence Mug project Zhero.
Since MAP's bulk knowledge in marketing, sales and distribution, Lotto Sport Italia aims to open the trade-mark in Indonesia and to set up itself as a influential sports trade-mark, remarkably this Field Mug year. The detached is to arrive in 3 years a sales turnover of 15 million USD homogenous to a 10% international sports trade-mark marketplace participation, of which 65% are estimated from footwear and 35% from apparel, and to twofold sales in 5 years.
To fair this cause, Lotto Sport Italia and MAP posses devised a product strategy that testament submission Italian plot, superior technology and style in sport performance and liesure products. The product lines testament admit international models extremely as a certain party, specifically tailor-made for the Indonesian mart, with a distribution MAP's spread out multi-tier retail network of Earth Sports, The Athlete's Foot, Sport Stations, Soccer Stations, SOGO and countless other independent sports retailers throughout the Indonesian archipelago.
On the example of the modern licence treaty, Lotto presented besides in Indonesia the Zhero project and in specific Zhero Gravity, the existence's antecedent laceless football boots. Three years of intensive check to organic a product that is unquestionably individual and which testament be at middle period of the prospect Cosmos Mug 2006 in Germany.
"I am delighted to introduce Zhero Gravity in tandem with the commence of the trade-mark in Indonesia", said Andrea Tomat, Head of the state of Lotto Sport Italia. "Lotto is dignified to be the colonizer in the football boot globe. This revolutionary product is de facto lone in the heavenly body and it emphasizes our firm commitment to fixed innovation. The 2006 Terrene Mug in Germany is 'Lotto's project' for football and the deliberate investment for this adventure is appreciable."
"Indonesia is a vast doable for soccer" , added Andrea Tomat, "and PT Mitra Adiperkasa Tbk are clearly the leaders in marketing, sales and distribution. We admit that MAP's power in limited marketplace discernment combined with Lotto's Italian comp and technology testament conceive a winning marketplace string".
MAP Employer Michael Capper said "one of MAP's important goals in 2006 is to enter the soccer marketplace and we are delighted to communication a onliest treaty with Lotto, one of the earth's most iconic sports brands. Soccer penetrates all sectors of community in Indonesia and this matches with our own internal philosophy to arrive "The Love of Sport" in our society by providing products customized to limited marketplace requirements with Italian know-how at all levels of cost".
MAP has extra than 200 completey owned sports shops across the archipelago such as Soccer Station, Earth Sports, Sports Station, The Athlete's Foot, Golf Abode and The Sports Warehouse which are customized to suit the sports consumers of all method levels.
Trevignano (Italy) - A delegation from Shenyang Jinde of the Chinese Super Coalition visited yesterday the headquarters of Lotto Sport Italia.
At the end month Lotto announced its expansion into the Chinese bazaar finished the late business with Scienward International Holdings and the incorporation of a joint feat association, Lotto China Ltd. The sponsorship treaty between Lotto China Ltd and the Chinese bunch was as well announced in the alike press convention which was dominance in Shanghai. As one of Lotto's most influential marketing investments in China, this movement testament foothold the trade-mark's strategic hub on football.
From 1 January 2006 to 31 Dec 2008 Lotto testament be the Asian club's "Endorsed Supplier and Specialist Sponsor", acting as exclusive supplier of footwear, clothing and accessories used in the matches, participation and at functions and events.
On receiving the managers of Shenyang Jinde at the association's headquarters, Lotto Head of the state Andrea Tomat presented the inceptive span of Zhero Gravity, the star's ahead laceless football boots, which testament be supplied to the squad in the time to come season and worn by some of the principal players.
'We are really fiery to proclaim this fresh firm with Shenyang Jinde' - said a model pleased Andrea Tomat, Head of the state and CEO of Lotto Sport Italia. 'China is definitely a answer bazaar for Lotto's strategic expansion plans and this foursome testament reality as our trade-mark's prestigious ambassador in China's Super Band.'
For the third consecutive year Lotto Sport Italia is the Mechanical Sponsor of the youth football tournament "Coppa Carnevale", which runs from 13 to 27 Feb 2006 at Viareggio (Italy).
This tournament is one of the most earnest events amongst the international youth championships and is considered as the "Champions Band" of the young promising players.
Lotto testament avail the authorized balls used during matches, the mechanical news to the staff and ball boys and testament be in process with banners on all playing fields.
Further, Lotto testament be represented by the teams of Ascoli, Fiorentina, Palermo, Treviso, Udinese and Pumas.
Trevignano (Italy) - Enthusiasm, dedication, professionalism, charisma, likeableness, and Italian style . what can more advantageous sum up Luca Toni?
The forward of Fiorentina and the Italian federal squad visited his scientific sponsor nowadays, at Lotto Sport Italia's headquarters in Italy.
The violet bomber met the Lotto Head of the state, Andrea Tomat, and the assembly epigram an interval to the sponsorship treaty between the player and the Italian association until 31 July 2010.
"We are pleased nevertheless not surprised by the Luca's performance" said Andrea Tomat "we posses always believed in his hidden owing to his days with Palermo augmented than 3 years ago. It has been a narrative of growing up well-adjusted. Nowadays Luca is our leading testimonial, as he exemplifies the trade-mark's values of elevated specialist content matched with unmistakable Italian style".
Luca Toni false a objective of competition all the personel and of enchanting a all-inclusive tour sorrounding the association, in specific to Lotto's R&D Middle. This is de facto where draft and manner took put of Zhero Gravity, the universe's early laceless football boot - thanks further to Toni's contribution. Sure he'll be tiring the boots, manufactured in Italy, at this year's FIFA Star Mug in Germany.
In the early afternoon Luca Toni then visited the firm's Mill Issue Store at Cornuda to accommodated the frequent fans, giving autographs and, as always, expressing all of his typically clear-cut Italian charisma.
Teamed up cool, Lotto and Luca Toni are a fixed blend that identifies and promotes the essence of Italian football worldwide. A extreme athlete and a acceptable product unrivaled in terms of affection and technology.
Zhero Gravity by Lotto, on the feet of Luca Toni, testament be the greatest vocable of "Fictional in Italy" at the 2006 FIFA Universe Mug.
Please be informed that 23-year-old Petr Cech has been named the area's boon goalkeeper 2005 by the IFFHS, International Federation of Football Narration & Statistics. The Chelsea and Czech State crew keeper was voted to the top previous another Lotto player, Dida, the goalkeeper of Brazil and of AC Milan.
IFFHS has been selecting the macrocosm's first-rate goalkeeper every year by reason of 1987. For this year's edition, the votes were toss by a selected panel of experts and sports editors in 81 countries. The accredited determination of the top keepers is as follows:
Trevignano (Italy) - Barcelona and Holland defender Giovanni Motorcar Bronckhorst visited yesterday his sportswear sponsor at the support of Lotto Sport Italia in Trevignano.
During his vacation the Barcelona star was presented with a team of Zhero Gravity football boots, the creation??s anterior lace-free boots, which he testament wear at the 2006 Star Mug in Germany. Zhero Gravity is the fruit of an investment on the effects of Lotto reward ?? 1.5 million with 3 years of technological test, ergonomic studies of players?? feet and entity movements, laboratory tests of materials, structural resistence and torsion.
Giovanni Machine Bronckhorst??s sponsorship treaty with the Italian partnership lasts until 30 Nov 2007. As a left back and a answer component both in his line-up??s defense and counter-attack, the left-footed Car Bronckhorst is a important player for his club and federal side.
Born in Rotterdam in 1975, Vehivle Bronckhorst entered the junior levels of his district group, Feyenoord, at the interval of seven. He imaginary his senior debut in the Dutch championship in the ??93-??94 season for RKC Waalwijk before returning to Feyenoord for the inauguration of the adjacent season. He then played for Glasgow Rangers and Arsenal before his step to Barcelona, who are ongoing leaders of the Spanish championship and are in the persist sixteen of the UEFA Champions Cooperative, where they any more face Chelsea.
Automobile Bronckhorst mythical his debut with the Dutch state duo against Brazil in 1996. He gained his 54th cap in the attached against Italy on 12 Nov 2005.
Trevignano (Italy)/Shanghai (China), 13 January 2006.- Italian sportswear business Lotto Sport Italia announces the convention with Scienward International Holdings Ltd to coin Lotto China Ltd. This inexperienced joint-venture testament ride with support in Hong Kong, Beijing, Shanghai, Shenzhen and Nanjing with the assignment to proposition Italian diagram, superior technology too as inimitable style in sport performance and liesure products in China and Hong Kong.
For China, Lotto plans a distribution particularly terminated monobrand stores and branch store corners. The product lines testament contain international models further as a different group, specifically realized for the Chinese mart, with an eye-catching lifestyle inspired from Lotto's speedy ties with sport.
For Hong Kong, the distribution strategy testament add the opening of a flagship store in the moment half-year of 2006 too as the presence in multibrand, independent typical sporting goods and specialized tennis and football stores. The products showcased testament be the performance and liesure collections of the Italian trade-mark.
Andrea Tomat, Head of the state and CEO of Lotto Sport Italia declared at the press convention, "Lotto Sport Italia recognizes China as a material marketplace in its worldwide concern operation and has so positive to reshape its distribution in the land of the Fine Wall washed-up this inexperienced joint-venture. Besides to the recently opened five stores, Lotto plans to bare 12 self-owned stores in the higher cities of China, 50 franchised points of sale in the front half of 2006, extremely as another 50 points of sale by the confine of 2006. Our speck is to arrive a sales turnover of 15 million USD in 2006, rising to 100 million USD by 2010 at retail cost."
In Lotto's narration, large sponsorships include always been the keystones to accomplishment stories. This tradition has been brought to China as Lotto has recently signed a sponsorship treaty with the Chinese Super Union body Shenyang Jinde. According to the deal, Lotto testament be the "Specialized Sponsor and Authenticated Supplier" of the prestigious football bunch from 1 January 2006 to 31 Dec 2008.
Football is Lotto's core locus and expertise. When the 2002 Cosmos Mug ended, the Lotto R&D Middle was already at chore, analysing and studying the matches and the players' behavior on the pitch in composition to beget extremely improvements in football shoe performance. Three years of check to abundant a product that is in reality uncommon in the earth, for the 2006 Environment Mug in Germany: Zhero Gravity, the beginning football shoe without laces.
Zhero Gravity is allotment of the Zhero Project which includes extremely Zhero Evolution and Zhero Leggenda, everyone carrying exclusive specialist characteristics and features capable of completey satisfying the needs of players at all common.
"Lotto is gratified to be the colonizer in the football shoe globe," famous Andrea Tomat, "this revolutionary product is in reality individual in the terrene and it emphasizes our athletic commitment to fixed innovation. The 2006 Area Mug in Germany is "Lotto's project" for football and the deliberate investment for this business is appreciable."
Trevignano (Italy), 18-year-old tennis star Sania Mirza paid a talk yesterday to Lotto Sport Italia's headquarters in Trevignano.
Mirza met with Andrea Tomat, head of the state of the Italian sportswear collection that has been supplying the tennis player the tennis shoes, apparel and accessories in that Parade 2005, thanks very to the collaboration with Sierra Industrial Enterprises, Lotto's licensee for India.
In that the brisk bond and the practical consulting that bonds the Indian crack to the Italian trade-mark, the affair further represented the culminating excuse for Lotto to begun the shoes and apparel assemblage which testament be worn by the athlete during the forthcoming 12 months. Actually, as Mirza is one of Lotto's most far-reaching icons at worldwide consistent, the collection has developed a immense performance party, which testament confess an increased trade-mark visibility and includes hot specialist feedbacks, which lone a competent athlete at this even can equip.
Sania Mirza was born in Bombay in 1986 and can beholding back at principally fantastic results this year, which allowed her to jump from no. 166 to no. 31 in the WTA Tour ranking string. She captured her elementary existence designation in national community of India at Hyderabad Airy and further reached the ending at Forest Hills (UNITED STATES) and the semi-finals at the Japan Ajar.
The succeeding exigent appointments for Sania Mirza blastoff later year: Hong Kong, Sydney and the Australian Conduct.
The Lotto faction Al Ittihad of Saudi Arabia confirmed their status as Asia's top club by winning the AFC Champions Group for a moment consecutive future on Nov, 5th in Jeddah on account of a 4-2 victory over Al Ain (UAE), extremely sponsored by Lotto.
The deserved victory caps a memorable year for the club who, in July, added the Arab Champions Group trophy to their impressive data of maid and international honors.
Saudi Arabia's Al Ittihad testament exemplify Asia at the FIFA Club Globe Championship which testament be held in Japan from 11 to 18 Dec 2005.
Closest the new openings in the Mantua and Bari areas, Lotto is away toasting the authenticated opening of another different store, in the municipality of Udine.
Succeeding the May inauguration of the flagship store in Milan, two advanced Lotto mill outlets opened in Sept, one situated in Mantua's Bagnolo San Vito fashion local and one in Molfetta. Both of the dewy outlets are characterised by an assortment of footwear, clothing and accessories for sport and liesure wear, expressing top reward for resources and with a no sweat, sober fanfare figure in string with the criteria the trade-mark has defined for this type of retail format.
The accredited opening of the au courant Lotto store situated at 26 via Mercatovecchio in the historic affection of Udine testament receive deposit this afternoon at 5.30 pm (Exposition film). The fresh Friuli store's "christening" testament clock the tape incision by the Corporation's Manager Sales Officer, Alberto Niero, cool with the Udinese outfit (of which Lotto is the specialized sponsor) and coach Serse Cosmi, who testament be the "godfathers".
The distinct store is spread over two levels and covers a complete sales globe of 200 square metres. It houses the sporting macrocosm of the Lotto collections - from pure performance sports (soccer, five-a-side and tennis) to liesure wear, with a all-inclusive assortment in terms of footwear, clothing and co-ordinated accessories.
The men's assortment with a wide compass of footwear is presented on the ground floor. The elementary floor is the consummate apartment for the women's, boys' and girls' assortments - both practical and liesure - and the filthy rich assemblage of products which Lotto has specious for Udinese Calcio, also as those of the other serie A teams that the Italian sports trade-mark sponsors (Palermo, Fiorentina, Chievo, Treviso and Ascoli). Sports underwear, eyewear and make-up offerings are again deliberate for the later.
At the exterior, the four shining windows embarkation by creating a brawny emotional strength in a store characterised by remarkably efficacious lighting and shop trimmings which cut up the trade-mark's regular colors - brick, achromatic and nigrous - played on the replica of gray PVC flooring, fair walls in untried brick, ashen lacquered wood furniture, vertical components in atramentous paintwork and satin-finish steel accessories, which all contribute to accord the store brightness and practicality. The store is dominated by its spaciousness, the blazing blooming central cash desk block, and heaps posters in the trade-mark's just out style of message.
The Friuli store is further an conspicuous showcase, and takes the character of Lotto stores nowadays functioning in Italy to 29, managed either directly or concluded third parties. The new episode in the Gathering's distribution strategy, this distinct store opening strengthens the trade-mark's presence throughout Italy and fits into the broader international retail animus. The cold of that ground plan is to strengthen Lotto's effigy in those markets where the trade-mark is already in duration and recognised on the one handwriting, and to exploit the contingency to secure gigantic visibility in emerging markets very on the other. The autumn margin testament in truth further eye other countries as the protagonist, with restyling operations and dewy openings deliberate in China, India and Korea, among other countries.
At nowadays's press convention, with the big familiarity of a selected football body of models, the Nazionale Modelle - who obtain been organizing charity matches for some months any more, sporting their charming outfits by Lotto on the football fields - the brand-new path of Lotto scents and make-up, produced and distributed under exclusive worldwide genuine by Turin-based Weruska & Joel, has fictional its "catwalk d?©but".
"Godfathering" the endorsed presentation was AC Milan defender and commander of the 2002 Cosmos Mug's winning soccer aggregation Cafu (who has been playing in Lotto boots on account of the year 2000), who joined the chairpersons of the two companies - Andrea Tomat for Lotto Sport Italia and Luisa Paci for Weruska & Joel - for the endorsed depart of the late lines of scents and make-up for men and women bearing the Italian sports trade-mark.
The Lotto limit has "entered the area" with a plentiful gamut for sportsmen and women: for women, Eau de Toilette, Protest Lotion, In Shower Intent Lotion, Alcohol-Free Deodorant Milk, featuring a vivacious and sparkling harmonious blend of musky and floral scents, exuding vigour and sensuality, meant for exhuberant, dazzling and passionate women who are mischievous and hope for to disclose their lifetime. Eau de Toilette, After Shave splash and balm, Alcohol-Free Deodorant Milk for men, their distinguishing line an eloquent perfume that reveals the instinctive speech of the thing and wields everyday seductive charm, exposing competency and vigour in a voluptuous dynamism.
The packaging too pays homage to the contour's sport origins, designed with a sound, compelling slant, defined by netting that elegantly enwraps all the tension, function and hurry that prelude the athletic burst.
The marketing conception steering the equitable treaty between Lotto and Weruska & Joel - to extreme eight years (2005 - 2012) - tends to translate the high-performance text of Lotto products into essential cosmetic items aimed to fit the needs of sportsmen and women. Scents, so, are joined by other tailor-made make-up, for pre- and post-sport end.
Whilst its core field is all the more sportswear and sports shoes, Lotto - in wrinkle with the Association's strategic arrangement, which entails match expansion using such tools as trade-mark space into dissimilar fields over agreements with high-profile partners (Fraly for sports underwear, Cartorama and Safta for institute counsel and stationery) - is thus swelling its portfolio of agreements elsewhere the sportswear existence already initiated by the trade-mark, inserting the alcohol contour as another forceful portion in the problem for its livelihood method.
Trevignano (Treviso)/Ponteranica (Bergamo, Italy), 27 July 2005.- Lotto Sport Italia, the Italian sportswear firm, is proceeding with its strategy of expanding its trade-mark into other sectors. Absolutely it is announced officially nowadays it has renewed the licensing treaty with Fraly for the manufacture and distribution of sports underwear collections under the Lotto trade-mark.
The collaboration between these two companies is to forge ahead for a very 5 years, until Dec 2009, and testament expressly application to the European environment.
Under the terms of the renewed treaty, Fraly of Bergamo testament abide to fabricate and distribute sports-style underwear for men and women, very developing their proof into the invent of eminent standard items. These underwear collections, besides, testament be noted by the most rarefied Italian taste, from sketch to the election of fabrics whose scientific characteristics and performance are accepted of sportswear brands.
After a aboriginal page in distribution that has seen the partnership remarkably concentrating on the Italian , from this year Fraly expects to expand in other countries: the attached entity testament be the room within the European bazaar, with the support, in some countries, of sales synergy with Lotto Sport Italia.
The relations between Lotto Sport Italia and Fraly, a partnership with consolidated exposure in the sphere of underwear of great affection both in way and arrangement, began in 1999. By reason of then the turnover generated by the licensing treaty has grown at a hovering standard (700% also in 2004 than in 2000), the complete in 2004 existence approximately 2.2 million euro.
Except underwear, the Lotto Sport Italia annex happening licensing agreements in stationery and - an appendix this year - in make-up. These agreements produce up 2% (6 million euro) of the society's complete turnover.
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