Li Ning has announced that the collection has signed an treaty with the Italian sports trade-mark Lotto Sport and gained a 20-year exclusive concession in China for no less than HKD1 billion.
As a noted sports trade-mark in Italy, Lotto has top designers and polity way in the soccer and tennis sectors. The cooperation with Lotto marks an far-reaching system for Li Ning's multi-brand authority strategy.
According to the concession treaty, Li Ning has the exclusive rights in augmentation, manufacturing, marketing, promotion, distribution and sale, along with the exactly to adoption the trademark of Lotto in China. The the treaty is positive from July 31, 2008 to Dec 31, 2028. From January 1, 2009, Li Ning testament fee licence valuation to Lotto at a sure percentage of the actual sales of the licensed products. There is a minimum annual licence remuneration and the complete licence worth over the 20 years testament be at least CNY934 million.
Except the concession, Li Ning testament and invest in the assets, inventory and certain estate of Lotto Sport's two branches in China, Lotto (Nanjing) and Lotto (Shanghai). Lotto (Nanjing) remarkably focuses on product plot, advancement, get, distribution and marketing in China, while Lotto (Shanghai) is decision-making for the retail sector in China.
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